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undergraduate thesis
Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.
2024. urn:nbn:hr:124:919938
Generalić, Sara
University of Split
Faculty of economics Split

Cite this document

Generalić, S. (2024). Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o. (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:919938

Generalić, Sara. "Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:919938

Generalić, Sara. "Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:919938

Generalić, S. (2024). 'Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 18 October 2024, https://urn.nsk.hr/urn:nbn:hr:124:919938

Generalić S. Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o. [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 October 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:919938

S. Generalić, "Komparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:919938

Metadata
TitleKomparativna analiza poslovanja poduzeća L’ADRIA Cosmetics d.o.o. i usporedivog poduzeća Priroda liječi d.o.o.
Title (english)Comparative analysis of the business of the company L'ADRIA Cosmetics d.o.o. and of the comparable company Priroda liječi d.o.o.
AuthorSara Generalić
MentorSlavko Šodan (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Kozmetičku industriju karakterizira velika ovisnost o kretanju i promjeni postojećih trendova. Današnji trendovi povećavaju potražnju za proizvodima koji sadrže prirodne i organske sastojke, što ima značajan utjecaj na poslovne odluke proizvođača kozmetičkih proizvoda i preparata. Važno je razvijati i proizvoditi proizvode koji odgovaraju promjenjivim preferencijama potrošača, a to nekad može biti vrlo izazovno i zahtjeva određeni uvid u financijsko stanje poduzeća. Ovaj rad definira važnost i značenje financijske analize, te se na temelju podataka iz financijskih izvještaja analiziraju dva istaknuta poduzeća koja se bave proizvodnjom i distribucijom kozmetičkih proizvoda na području Hrvatske, a njihovi proizvodi stavljaju poseban naglasak na prirodne sastojke koje sadrže u svojem sastavu. Krajnji cilj ovog istraživanja je procijeniti financijsku uspješnost odabranih poduzeća te ih na temelju rezultata usporediti
Abstract (english)
The cosmetic industry is characterized by a high dependence on movement and changes in existing trends. Today's trends increase the demand for products containing natural and organic ingredients, which has a significant impact on the business decisions of manufacturers who produce cosmetic products and preparations. It is important to develop and produce products that correspond to the changing preferences of consumers, and this can sometimes be very challenging and requires a certain insight into the financial situation of the company. This paper defines the importance and meaning of financial analysis, and based on data from financial reports, two prominent companies that are involved in the production and distribution of cosmetic products in Croatia are analyzed, and their products place special emphasis on the natural ingredients they contain in their composition. The ultimate goal of this research is to assess the financial performance of the selected companies and compare them based on the results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:919938
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2024-09-24 17:53:29