prikaz prve stranice dokumenta Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju
Access restricted to students and staff of home institution
undergraduate thesis
Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju
2024. urn:nbn:hr:124:131332
Žderić, Josipa
University of Split
Faculty of economics Split

Cite this document

Žderić, J. (2024). Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:131332

Žderić, Josipa. "Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:131332

Žderić, Josipa. "Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:131332

Žderić, J. (2024). 'Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:131332

Žderić J. Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:131332

J. Žderić, "Stanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:131332

Metadata
TitleStanje i mogućnosti uporabe tehnologije u sektoru hrane i pića u svrhu unaprijeđenja usluge i iskustva gostiju
Title (english)The state and possibilities of using technology in the food and beverage sector to enhance service and guest satisfaction
AuthorJosipa Žderić
MentorLjudevit Pranić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tehnologija i inovacije koje sa sobom donosi utjecale su na brojne ugostiteljske sektore. U ovom radu je prikazano kako su i u kolikoj mjeri ugostiteljski objekti integrirali tehnologiju u svoje poslovanje i kako se to odrazilo na potrošače i uspješnost poslovanja. Reakcija potrošača uvelike ovisi o raznim čimbenicima, ali već sada je vidljivo da se određeni broj potrošača prilagodio istoj bez obzira na demografska ili psihografska obilježja. Istraživanja navedena u radu ukazuju na nagli rast digitalizacije usluga i korisnika istih. Prema predviđanjima, tehnologija će se nastaviti razvijati i rasti noseći sa sobom velike promjene koje će potrošači biti primorani prihvatiti. Jednako bitno, vlasnici ugostiteljskih objekata moraju biti spremni na digitalizaciju svojih usluga u mjeri da održe položaj na tržištu, a ne naruše odnos sa potrošačem. Iako se određeni broj ljudi prilagodio digitalizaciji u ugostiteljstvu, nisu svi imali istu reakciju u procesu prilagodbe. Spomenuti odnos djelomično je narušen zbog nedovoljno istražene reakcije potrošača na nagle tehnološke promjene u ugostiteljstvu.
Abstract (english)
The technology and innovations it brings with it have impacted many hospitality sectors. This work shows how and to what extent catering facilities have integrated technology into their business and how this has reflected on consumers and business success. Consumer reaction largely depends on various factors, but it is already evident that a certain number of consumers have adapted to it regardless of demographic or psychographic characteristics. The research cited in this work indicates a rapid growth in the digitalization of services and their users. According to predictions, technology will continue to evolve and grow, bringing with it major changes that consumers will be forced to accept. Equally important, owners of catering facilities must be ready to digitize their services to the extent that they maintain their position in the market and do not damage the relationship with the consumer. Although a certain number of people have adapted to digitalization in the hospitality industry, not everyone has had the same reaction in the adaptation process. The mentioned relationship has been partially disrupted due to the insufficiently researched consumer reaction to sudden technological changes in the hospitality industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:131332
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije (prvostupnik (baccalaureus) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-27 18:07:04