Research conducted among employees in technological entrepreneurship in the Republic of Croatia reveals key motivational factors that influence employee satisfaction and their decision to stay or change jobs. The results show that opportunities for professional development and professional training are key elements of motivation. The lack of these opportunities can significantly influence the decision to leave the job, which indicates the need for investments in education programs within the company. Flexible working conditions, such as working from home and flexible working hours, are also highly valued; 63.6% of respondents believe that they significantly influence the decision to stay in the company. Workers also emphasize the importance of a positive work environment that encourages creativity, innovation and collaboration, as well as clear pathways for professional development. Practical elements such as the availability of public transport, the proximity of kindergartens and the ecological orientation of the company further contribute to the attractiveness of workplaces. More than half of the respondents emphasized the importance of these factors for their decision to accept or keep a job. Based on the results, companies in the technology sector should develop policies that integrate education, flexible working conditions and additional benefits. This will enable them to attract and retain talented professionals, which is essential for long-term success and growth in a competitive environment.