U ovom radu istraživanje je provedeno putem anketnog upitnika kako bi se saznalo koji su to faktori i kriteriji koji utječu na odabir fakulteta. Postavljene su dvije hipoteze pomoću kojih se utvrdila pozitivna reputacija fakulteta i zadovoljstvo studenata odabranim fakultetom te i svime što je povezano s njim na materijalan i nematerijalan način. Istraživanje je provedeno na uzorku od 110 ispitanika. Anketni upitnik je sastavljen u obliku pitanja s višestrukim izborom, mrežom pitanja gdje se ocjenjuju mogućnosti od „Nimalo“ do „Potpuno“, pitanja gdje se traži konkretan odgovor ispitanika i pitanje oblikovano kao Likertova skala s pet stupnjeva. Na temelju rezultata se može zaključiti da Ekonomski fakultet ima pozitivnu reputaciju u javnosti i njegovi studenti su zadovoljni svime što on nudi u raznim oblicima kako preko nastave tako i dodatnih sadržaja te u tom smjeru treba nastaviti i dalje, i svojim djelovanjem omogućiti visoku kvalitetu nadolazećim generacijama.

In this paper, the research was conducted through a questionnaire to find out what are the factors and criteria that affect the selection of faculty. Two hypotheses were set by which to determine the positive reputation of the Faculty and the satisfaction of students and faculty selected and everything connected with it on the material and immaterial way. The study was conducted on a sample of 110 respondents. The questionnaire was drawn up in the form of multiple choice questions , network issues where evaluate possibilities of " Not at all " to " completely " questions that require a specific answer of the respondents and question formulated as Likertova scale with five degrees . Based on the results it can be concluded that the Faculty of Economics has a positive reputation in the public and his students are satisfied with everything on offer in various forms to over classes and additional content, and in this direction should continue , and their actions enable a high quality of future generations.