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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D.
završni rad
2016. urn:nbn:hr:124:663251
Kontak, Ana
University of Split
Faculty of economics Split

Cite this document

Kontak, A. (2016). DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:663251

Kontak, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:663251

Kontak, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:663251

Kontak, A. (2016). 'DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:124:663251

Kontak A. DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:663251

A. Kontak, "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:663251

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU RAIFFEISEN BANK AUSTRIA D.D. : završni rad
AuthorAna Kontak
MentorŽelimir Dulčić (mentor)
MBZ: 95935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društvena odgovornost poslovanja postaje izazov a ujedno i cilj modernih kompanija koji u konačnici treba dovesti do ravnoteže cijelog sustava kako bi se ostvarivanje ekonomskog rasta odvijalo zajedno sa općom dobrobiti društva. U ovom završnom radu smo pokazali kako je društvena odgovornost sastavni dio misije, vizije i cjelokupnog poslovanja Raiffeisen banke, te da je korporacija duboko svjesna kako ugled i uspjeh na tržištu ne ovisi samo o kvaliteti usluge i cijeni proizvoda već uvelike o odnosima kompanije prema široj društvenoj zajednici. Rezultati istraživanja nam pokazuju kako je društveno odgovorno poslovanje Raiffeisen banke integrirano u cijeli sustav poslovanja te da su zaposlenici u potpunosti svjesni napora koje korporacija ulaže na tom području. Osnovni cilj banke je da bude prva banka u Hrvatskoj po zadovoljstvu klijenata i ponosu zaposlenika te možemo biti sigurni kako će banka i u budućnosti ulagati enormne napore kako bi sve njene aktivnosti u poslovanju odražavale taj cilj koji je okosnica ovog istraživanja.
Abstract (english)
Corporate social responsibility is becoming a challenge, but also the objective of the modern company, which ultimately should lead to a balance of the whole system. Company needs to make e fforts that economic growth goes side by side with the general benefit of society. In this final work, we showed that social responsibility is an integral part of the mission, vision and overall business of Raiffeisen Bank. Corporation is deeply aware that the reputation and success in the market depends not only on the quality of service and product price. The success of the company greatly depends on how the company refers to the wider community. The results of the research show us that the corporate social responsibility Raiffeisen Bank integrated into the whole system of business and that employees are fully aware of all the effort that corporations invest in this area. The main goal of the Raiffeisen bank is to be the first bank in Croatia by customer satisfaction and employee pride. We can be sure that the bank will invest enormous efforts in future in all this activities which reflect the main goal of this study.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:124:663251
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-11 10:13:51