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undergraduate thesis
UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE
Završni rad
2017. urn:nbn:hr:124:455678
Šalov, Duje
University of Split
Faculty of economics Split

Cite this document

Šalov, D. (2017). UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:455678

Šalov, Duje. "UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:455678

Šalov, Duje. "UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:455678

Šalov, D. (2017). 'UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:455678

Šalov D. UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:455678

D. Šalov, "UPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:455678

Metadata
TitleUPRAVLJANJE SPORTSKIM PROIZVODOM U KREIRANJU SPORTSKE MARKE : Završni rad
AuthorDuje Šalov
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog rada je bio naučiti na koji način se upravlja sportskim proizvodom u svrhu kreiranja sportske marke. Prvo istraţivanje je uključivalo samu podjelu suvremenih sportskih proizvoda te njihov razvoj po fazama za koje se smatra da svaki sportski proizvod mora proći da bi se uspješno plasirao na trţište. Zatim je ispitana uloga marke u sportu, njezin značaj i sama povezanost sa sportskim proizvodima. Na primjeruF.C Barcelone se moglo zaključiti da kreiranje jedne snaţne marke utječe na upravljanje sportskim proizvodima. F.C Barcelona je godinama osnaţivala i jačala svoju marku te je danas jedna od najmoćnijih sportskim marki u svijetu. Upravo ta povezanost sportskih proizvoda sa njihovom markom je proces koji se u ovom radu analizirao.
Abstract (english)
The aim of this work was to learn how to manage a sports product for the purpose of creating a sports brand. The first research was including the division of contemporary sports products and their development at phases that are considered to be in every sport product because that is a key to grow on market successfully. The role of the brand in sports was analyzed by brand importance and connection to sports products. F.C Barcelona can be example that creating a strong brand have a influence on the managing sports products. F.C Barcelona has strengthened its brand for years and today is one of the most powerful sports brands in the world. This connection of sporting products with their brand is precisely the process that has been analyzed in this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:455678
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-15 11:33:52