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undergraduate thesis
DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA
Završni rad
2017. urn:nbn:hr:124:150071
Plazonić, Antonia
University of Split
Faculty of economics Split

Cite this document

Plazonić, A. (2017). DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:150071

Plazonić, Antonia. "DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:150071

Plazonić, Antonia. "DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:150071

Plazonić, A. (2017). 'DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:150071

Plazonić A. DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:150071

A. Plazonić, "DONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:150071

Metadata
TitleDONOŠENJE ODLUKE O KUPNJI USLUŽNE PONUDE NA TRŽIŠTU MOBILNIH OPERATERA : Završni rad
AuthorAntonia Plazonić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj dugoročnih odnosa podrazumijeva stalnu interakciju između poduzeća i potrošača. U radu se analizira proces odlučivanja o kupnji usluga mobilnih operatera, od spoznaje potrebe do poslijekupovnog ponašanja. Tržište mobilnih operatera u Republici Hrvatskoj u potpunosti je aktivno i dinamično. S razvojem tehnologije i pojavom pametnih mobitela iz godine u godinu raste i broj korisnika ovih uređaja. Mobilni operatori su prinuđeni da stimuliraju svoje korisnike na različite načine - inovativnim uslugama, različitim paketima usluga po mjeri korisnika, nižim cijenama i raznim drugim pogodnostima. Razvoj mobilnih tehnologija i sve veća upotreba pametnih mobitela stavila je u prvi plan mobilne operatere kao važne faktore širenja ove tehnologije na tržištu. Praćenje kupovnih odluka kupaca potiče veću mobilnost na tržištu. Da bi bili konkurentni, pružatelji usluga mobilne telefonije trebaju pružiti uslugu u skladu s potrebama i stavovima korisnika.
Abstract (english)
The development of long-term relationships implies constant interaction between companies and consumers. The paper analyzes the process of decision making on the purchase of mobile service providers, from the knowledge of the need to post-secondary behavior. The mobile operator market in the Republic of Croatia is fully active and dynamic. With the development of technology and the emergence of smart phones year by year, the number of users of these devices is growing. Mobile operators have been forced to stimulate their users in a variety of ways - innovative services, different user service packages, lower prices, and various other benefits. The development of mobile technologies and the increasing use of smartphones has put mobile operators in the forefront as important factors in spreading this technology in the market. Monitoring customer purchasing decisions encourages greater market mobility. In order to be competitive, mobile phone service providers should provide the service according to the needs and attitudes of users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:150071
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-07 10:05:26