| Abstract | Internet marketing je oglašavanje proizvoda i usluga putem interneta, a informatička era je najbrže rastući fenomen u povijesti svijeta. Internet omogućava kupcu da se nađe u središtu zbivanja, jednim klikom njemu postaju dostupne sve poželjne informacije na internetu. Internet omogućava kanal komunikacije diljem svijeta. Internet marketing je presudan za uspjeh poduzeća, te predstavlja najbrže rastuču granu samog marketinga. Stručnjaci smatraju da će internet uskoro imati mnogo veću ulogu u svijetu marketinga, a internet kupovina da će u potpunosti promijeniti oblik kupovine kakav svi poznajemo. Internet marketing ima mnoge prednosti u odnosu na ostale oblike promocije, ne postoje vremenska ograničenja, troškovi su mnogo niži a korisnicima su dostupne sve ključne informacije. Društvena mreža je vrsta internetskog servisa, koji se najčešće javlja u obliku platforme, prozora ili web-stranice, služe za međusobno povezivanje vlasnika profila diljem svijeta. Društvene mreže su postale neizostavan segment ljudskih života, pomoću njih se ostvaruju nova poznanstva, obavljaju se poslovni pothvati, komunicira se s ljudima bez obzira na geografsku udaljenost itd. Zbog činjenice da povezuju toliki broj ljudi društvene mreže su jedan od najpopularnijih oblika modernog marketinga, najvećim djelom (uz broj korisnika) je i zbog jako niskih troškova promocije. Spektar korištenja društvenih mreža u marketinške svrhe je neograničen. Potrebno je mnogo truda, znanja, kreativnosti i volje da pokrenuti i voditi poslovni profil na društvenim mrežama. Zahtjeva od nadležnog pojedinca da se svojom kreativnošću i ponudom istakne u odnosu na mnogobrojnu konkurenciju. Društevne mreže su uvele ogromne promjene u svijet poslovanja, pa tako i u svijet marketinga, uvele su čitava poslovanja i marketinške kampanje u skroz novu eru. Sama ideja marketinga i promocije je privući ljude svojim proizvodima, zadržati lojalne kupce, a pridobiti nove kupce koji su se dvoumili o korištenju proizvoda. Noćni klub kao djelatnost u kojoj se čitavo poslovanje bazira na rad s ljudima mora biti jako oprezan prilikom svojih aktivnosti. Cilj je u što boljem izdanju prenijeti dio atmosfere, svoju ponudu, kvalitetu usluga itd. potencijalnim potrošaćima. Tome uvelike pomažu društvene mreže. Upravo zbog niskih troškova, neograničenom spektru mogućnosti korištenja, i izravne komunikacije s svojim gostima, internet marketing je najbolja solucija za promociju jednog kluba koji želi popraviti svoj imidž, izgraditi novi brand i stvoriti bazu lojalnih kupaca tj. gostiju. |
| Abstract (english) | Internet marketing is type of advertising of products and services over the internet, and the information era is the fastest growing phenomenon in the history of the world. Internet allows the customer to find himself in the centre of actual business world, with one click he can see all the available information on the internet. Internet enables a channel of communication all around the world. Internet marketing is crucial to the success of an enterprise, and is the fastest growing branch of marketing itself. Experts believe that the internet will soon have a much bigger role in the marketing world, and internet shopping will completely change the form of shopping we all know about. Internet marketing has many advantages over other forms of promotion, there are no time constraints, costs are much lower and users have all the key information available. Social Network is a type of Internet service, most commonly in the form of a platform, window, or web site, serving to link the profile owners around the world. Social networks have become an indispensable segment of human life, by means of which new acquaintances are realized, business ventures are carried out, communicated with people irrespective of geographical distance etc. Due to the fact that so many people use social networks it has become one of the most popular forms of modern marketing, the biggest part (with the number of users) is also due to very low promotion costs. The spectrum of using social networks for marketing purposes is unlimited. It takes a lot of effort, knowledge, creativity and the will to run and run a business profile on social networks. It requests from the competent individual to highlight their creativity and offer in relation to the numerous competition. Social networks have introduced tremendous changes to the business world, and so to the world of marketing, they have introduced whole business and marketing campaigns into a new era. The very idea of marketing and promotion is to attract people with their products, to keep loyal customers, and to attract new customers who have doubts about using the product. Nightclubs as an activity in which the whole business is based on working with people must be very careful about their activities. The aim is to transfer part of the atmosphere, its offer, the quality of service, etc. to potential consumers in the best possible way. Because of the low cost, the unlimited range of opportunities to use, and the direct communication with its guests, internet marketing is the best solution for promoting a club that wants to fix its image, build a brand and create a loyal customer base. |
