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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d.
diplomski rad
2016. urn:nbn:hr:124:875195
Begonja, Anita
University of Split
Faculty of economics Split

Cite this document

Begonja, A. (2016). DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:875195

Begonja, Anita. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:875195

Begonja, Anita. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:875195

Begonja, A. (2016). 'DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:875195

Begonja A. DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:124:875195

A. Begonja, "DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:875195

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad
AuthorAnita Begonja
MentorMarina Lovrinčević (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje se može definirati kao moralno i empatično djelovanje unutar poduzeća te prema okolini poduzeća. DOP stoga potiče na poslovnu izvrsnost i utječe na konkurentnost, što je ideja glavne hipoteze rada. Radom se nastoji istražiti veza između razine primjene koncepta društveno odgovornog ponašanja i konkurentske prednosti jedne od banaka u Republici Hrvatskoj. Provedeno je ispitivanje zaposlenika i klijenata Banke kojim je dokazano da postoji veza između koncepta društveno odgovornog poslovanja i konkurentske prednosti Banke u područjima ljudskih resursa, utjecaja na okoliš i investiranja u zajednicu.
Abstract (english)
Corporate social responsibility (CSR) can be defined as a moral and empathetic action within the company and for the environment of the Company. Corporate social responsibility stimulates business excellence and has impact on competitiveness, which is the idea of the main hypotheses of this work. This work seeks to explore the relationship between the level of application of the concept of corporate social responsibility and the competitive advantage of one of the banks in Croatia. A survey of employees and customers of the Bank has been done, which proves that there is a link between the concept of corporate social responsibility and competitive advantage of the Bank in the areas of human resources, the impact on the environment and investment in the community.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:875195
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-07-07 13:35:19