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undergraduate thesis
Plasiranje novih proizvoda na trţište hrane za kućne ljubimce
Završni rad
2017. urn:nbn:hr:124:651622
Radić, Ivan
University of Split
Faculty of economics Split

Cite this document

Radić, I. (2017). Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:651622

Radić, Ivan. "Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:651622

Radić, Ivan. "Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:651622

Radić, I. (2017). 'Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:651622

Radić I. Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:651622

I. Radić, "Plasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:651622

Metadata
TitlePlasiranje novih proizvoda na trţište hrane za kućne ljubimce : Završni rad
AuthorIvan Radić
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je plasiranje novih prozivoda na trţište hrane za kućne ljubimce. Kako bi razumijevanje ovog rada bilo olakšano u poĉetnom dijelu objašnjeni su pojmovi trţišta, konkunrecije, mehanizmi plasiranja, marketinške koncepcije te oblici diferenciranja. Druga polovica rada obuhvaća pozicioniranje proizvoda na trţište, naĉin korištenja internetskih platformi i društvenih mreţa kao alata za promoviranje te istraţivanje stavova vlasnika kućnih ljubimaca odnosno pasa. Kratak pregled rezultata istraţivanja pokazao je da status pasa u društvu konstantno raste te da uz tradicionalne naĉine kupovanja hrane te usluga koje vlasnici kućnih ljubimaca traţe od svojih distributera sve više raste preferencija za korištenjem internetskih platformi i modernijih mehanizama za obavljanje tih zadataka. Hrana koju nudite na trţištu treba imati pozadinu nuĊenja dodatnih usluga koje će ispoljavati veću vrijednost za potrošaĉe jer kvalitetna hrana ĉini samo mali dio onoga što vlasnici pasa traţe za svoje ljubimce.
Abstract (english)
The topic of this paper is the introduction of new props into the pet food market. In order to understand this work easier in the initial part, they have explained the concepts of market, competition, marketing mechanisms, marketing concepts and forms of differentiation. The second half includes product market positioning, the use of Internet platforms and social networks as a tool for promotion and research of pet owners or dogs. A brief overview of the research results showed that the status of the dog in the society is constantly increasing and that, along with the traditional ways of buying food and services that pet owners are looking for from their distributors, there is increasing preference for using Internet platforms and more modern mechanisms to carry out these tasks. The foods you offer on the market should have additional services that will provide greater value to consumers because quality food is just a small part of what dogs owners are looking for, for their pets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:651622
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-06 10:04:10