Today, Internet is an integral part of everyday life. Online shopping and promotion also take an important place. Technology is rapidly changing or upgrading, and consumers constantly create certain attitudes and habits related to these areas. Therefore it is important to monitor their activities on the Internet, ie their attitudes and preferences. The aim of this study was to prove or disprove the six hypotheses. The first hypothesis that respondents believe that Intrenet sales is reliable channel is confirmed. The second hypothesis is that there are certain categories of products / services that most respondents prefer to buy online, rather than in traditional stores. This hypothesis is not accepted. The third hypothesis that respondents before purchasing certain products or services in traditional places, prefer to search them first on the Internet, is accepted. The fourth hypothesis that respondents focus more on promotional content on social networks than those within traditional media is also accepted, as well as the fifth hypothesis that there are certain categories of promotional content on the Internet that most respondents perceive as undesirable. The last hypothesis that certain influencers (influential people on social networks, bloggers, etc.) affects most of the respondents and their purchasing decisions, is not accepted entirely, but it is partially accepted.