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undergraduate thesis
Analiza značaja ICT za poslovanje turoperatora
2017. urn:nbn:hr:124:576665
Markov, Petra
University of Split
Faculty of economics Split

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Markov, P. (2017). Analiza značaja ICT za poslovanje turoperatora (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:576665

Markov, Petra. "Analiza značaja ICT za poslovanje turoperatora." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:576665

Markov, Petra. "Analiza značaja ICT za poslovanje turoperatora." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:576665

Markov, P. (2017). 'Analiza značaja ICT za poslovanje turoperatora', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:576665

Markov P. Analiza značaja ICT za poslovanje turoperatora [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:576665

P. Markov, "Analiza značaja ICT za poslovanje turoperatora", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:576665

Metadata
TitleAnaliza značaja ICT za poslovanje turoperatora
AuthorPetra Markov
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Pojava i razvoj informacijskih tehnologija uvelike je olakšala samo djelovanje turoperatora na turističkom trţištu. Glavna funkcija turoperatora na trţištu je organizatorska, što znači da je on kreator i organizator ponude, a prodaju svojih usluga vrši koristeći posrednike (turističke agencije) koji izravno prodaju svoje usluge klijentima i ne snose rizik za neprodane kapacitete, dok turoperator snosi rizik. U pravilu turoperator nema izravan kontakt s klijentima, i njegova sama lokacija nije... More presudna za uspjeh kao što je to jedna od glavnih stavki putničkoj agenciji. Prije nešto više od trideset godina turoperatori su došli do zaključka da bi se trebali integrirati u internetske mreţe i takvim poslovanjem povećati svoju prodaju, a time i profit. U suvremenom turizmu korištenje informacijsko-komunikacijskih tehnologija (ICT) postaje nuţnost i uvjet napretka posrednika. U radu su navedene i opisane web stranice nekih od vodećih turoperatora u Europi i svijetu, te kako se njima koristiti i koliko su reprezentativne za što bolje poslovanje tih turoperatora. TakoĎer, u radu su navedeni i neki članci i radovi raznih autora i studenata koji u svojim istraţivanjima dolaze do raznih zaključaka za poboljšanje poslovanja e-turoperatora jer Internet ima neograničeno veliku ulogu u njihovom radu i zaradi. Sam zaključak rada odnosi se na to da je primjena novih informacijskih tehnologija od strateškog značaja za svaku tvrtku jer smanjuje troškove, jača konkurentnost te povećava produktivnost. Less
Abstract (english)
The emergence and development of information technology has really made the work of touroperators on the market easy. The main function of touroperator is organisational, which means that touroperator is the creator and and the organizer of tourism supply, and the sale of it's services is done through intermediaries (travel agencies) who sell their services to their clients directly and do not bear the risk of unsold capacities, while touroperators do. Generally, touroperators don't have a... More direct contact with their clients, and their location is not crucial for success, while situation with travel agencies is different. Just over thirty years ago, tour operators came to the conclusion that they should integrate into the Internet and increase their sales and with that their profits, by doing so. In modern tourism, the use of information and communication technologies (ICT) becomes a necessity and a requirement for the progress of intermediaries. This thesis paper lists and describes the websites of some of the leading tour operators in Europe and the world, how they are used and how representative they are for the best business of these tour operators. In addition, some articles and researches by various authors and students are quoted. In their researches, they come up with various conclusions to improve the e-touroperator business beacuse Internet has an unlimited role in their work and profit. The conclusion of this paper itself is that the application of new information technologies is of strategic importance to every company because it reduces expenses, strengthens competitiveness and increases productivity. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:576665
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-23 12:19:23
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