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master's thesis
Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke
2017. urn:nbn:hr:124:817028
Parčina, Josipa
University of Split
Faculty of economics Split

Cite this document

Parčina, J. (2017). Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:817028

Parčina, Josipa. "Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:817028

Parčina, Josipa. "Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:817028

Parčina, J. (2017). 'Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke', Master's thesis, University of Split, Faculty of economics Split, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:817028

Parčina J. Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:817028

J. Parčina, "Utjecaj društveno odgovornog poslovanja na konkurentsku prednost banke", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:817028

Metadata
TitleUtjecaj društveno odgovornog poslovanja na konkurentsku prednost banke
AuthorJosipa Parčina
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svrha postojanja bankarskog sektora i svake pojedinačne banke je ostvarivanje dobiti. Međutim poslovanje banke podrazumijeva njezin utjecaj na društvo što uključuje široki koncept koji podrazumijeva zadovoljavanje kvalitete u primarnoj poslovnoj funkciji, odnos prema okolišu, zaposlenicima organizacije, potrošačima, široj društvenoj zajednici u kojoj posluju, te pozitivna interakcija sa svim dionicima. Društveno odgovorno poslovanje (DOP) je suvremena poslovna praksa koju primjenjuje sve veći... More broj poduzeća kako u svijetu tako i u Hrvatskoj jer se uočava da društveno odgovorna poduzeća postaju sve uspješnija i konkurentnija. Ovim radom se nastoji istražiti veza između razine primjene koncepta društveno odgovornog ponašanja i konkurentske prednosti jedne od najvećih banaka u Republici Hrvatskoj. Jedan od načina postizanja konkurentske prednosti je korištenje DOP-a u svim segmentima poslovanja čija primjena je sredstvo diferencijacije. Konkurentnost kreirana DOP-om teško se može kopirati i stvara jedinstvenu percepciju poduzeća koja služi izgradnji reputacije. U tu svrhu provedeno je ispitivanje zaposlenika i klijenata banke kojim je dokazano da postoji veza između koncepta društveno odgovornog poslovanja i konkurentske prednosti banke u područjima ljudskih resursa, investiranja u zajednicu i ekologije. Less
Abstract (english)
The aim of banking sector and the aim of each and every bank is to realize profit. But banking management means also the influence on the society which comprises a variety of things such as quality in basic business function, environment protection, employee and consumer treatment, as well as the treatment of the wider community and the positive interaction with all interest groups. Corporate social responsibility (CSR) is a modern business practice being applied in an increasing number of... More companies in the world as well as in Croatia since it has been noticed that socially responsible companies become more successful and more competitive. This thesis tries to explore the relationship between the level of application of the CSR and the competitive advantage of one of the leading banks in Croatia. One of the ways to achieve the competitive advantage is to apply the CSR in all aspects of banking management as the means of differentiation. The competitiveness achieved by means of the CSR is difficult to copy and it creates a unique perception of a company which serves to build reputation. A survey which included both bank employees and clients has been conducted and proved the existence of the relationship between the CSR and the competitive advantage of the bank when it comes to human resources, investing in community and ecology. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:817028
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-11 10:40:38
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