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master's thesis
ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO
Završni rad
2017. urn:nbn:hr:124:006818
Primorac, Jelena
University of Split
Faculty of economics Split

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Primorac, J. (2017). ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:006818

Primorac, Jelena. "ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:006818

Primorac, Jelena. "ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:006818

Primorac, J. (2017). 'ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:006818

Primorac J. ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:006818

J. Primorac, "ANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:006818

Metadata
TitleANALIZA E-PRODAJE U TRGOVINI NA VELIKO I MALO : Završni rad
AuthorJelena Primorac
MentorMario Jadrić (mentor)
MBZ: 292585
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Svrha ovog rada je bila obraditi E–prodaju kao oblik trgovine koja je sve popularnija kako u svijetu tako i kod nas. Razlog poularnosti ovakvog oblika prodaje je laka dostupnosti robe (i usluga), zatim mogućnosti kupovine bez izlaženja iz kuće ili ureda, a kupnja se može obavljati na svim elektronskim uređajima koji imaju vezu s internetom i funkciju pregleda web stranica, na bilo kojem mjestu. E-prodaja je prikazana na primjeru poduzeća Ira Commerce d.o.o. iz čega se može vidjeti primjer web trgovine robom u maloprodaji, te način na koji web trgovina posluje, kako vrši marketinške aktivnosti, održava odnose s postojećima i širi bazu novih kupaca, te rezultati njenog poslovanja u dvogodišnjem razdoblju koliko je web trgovina aktivna. Detaljno su obrađene sve usluge i aktivnosti koje pruža poduzeće IRA Commerce.d.o.o.
Abstract (english)
The purpose of this paper was to handle E-sales as a form of trade that is becoming more popular both in the world and in our country. The reason for this kind of sales is the easy availability of goods (and services), then purchasing options without being taken out of home or office, and purchases can be made on all electronic devices that have internet connection and web site viewing function at any location. E-sales are presented in the example of Ira Commerce d.o.o. from which you can see the example of retail web store trade, how the web store operates, how to do marketing activities, maintains relationships with the existing and widespread new customer base, and the results of its business over the two-year period as the web store is active. All services and activities provided by IRA Commerce.d.o.o have been thoroughly processed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:006818
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Financial and Tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-14 12:49:06