The main purpose of this thesis is to indicate possibilities for developing a specific form of tourism through marketing management of the destination. It is crucial importance that touristic destination is promoted in a proper mean. Marketing communication is a tool that is used for creation of recognizability of tourist destination or tourist product. In this act, author teoretically interpreted specialized tourist products, hunting tourism and it's historical development in the territory of the Republic of Croatia and destination prerequisites for development of huntig tourism. Empirical research i based on in-depth interviews, which were conducted in the tourist board of Split, as well as at the hunting equipment store in Split. An interview has been tested familiarity of the respondents with specialized tourism products and marketing destination management tools. In the end, the respondents gave suggestions on how to further stimulate hunting tourism development in the Republic of Croatia. Analysis of the results indicates that examinees are familiar with this form of tourism. However, they believe that for the needs of further development, mutual cooperation of the tourist communities with the locals and all those who have an interest in this kind of tourism should be improved. They expect that in the future, through the marketing tools of destination management, the Republic of Croatia will be positioned as an attractive destination for hunting.