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master's thesis
VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA
Diplomski rad
2017. urn:nbn:hr:124:568848
Goreta, Josipa
University of Split
Faculty of economics Split

Cite this document

Goreta, J. (2017). VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:568848

Goreta, Josipa. "VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:568848

Goreta, Josipa. "VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:568848

Goreta, J. (2017). 'VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:568848

Goreta J. VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:568848

J. Goreta, "VAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:568848

Metadata
TitleVAŽNOST TRIPADVISOR-a PRI ODABIRU PRIVATNOG SMJEŠTAJA : Diplomski rad
AuthorJosipa Goreta
MentorLjudevit Pranić (mentor)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trendovi koji su prisutni u 2017. godini u svijetu digitalnog marketinga su brojni zbog iznimne brzine promjena i napretka u tehnologiji. Potrebno je stalno istraživati nove načine privlačenja kupaca, nove načine prezentiranja proizvoda i usluga, te uz sve to prilagođavati se svim generacijama, njihovim navikama, potrebama i željama. Privatnim iznajmljivačima put do krajnjih kupaca primjenom digitalnog marketinga znatno je olakšan, ali kvalitetnom promocijom treba kvalitetno upravljati. Odluka o načinima i mjestima promocije nije nimalo jednostavna, a postojanje brojnih mrežnih stranica, portala, društvenih mreža, ne čini odluku lakšom. Brojke pokazuju važnost TripAdvisora i informacija na njemu. Privatni iznajmljivači u svrhu što bolje promocije, ne smiju zanemariti utjecaj TripAdvisor-a na odluke o kupnji od strane turista. Iako je istraživanje pokazalo da je važnost TripAdvisor-a nesiguran pojam zbog moguće nevjerodostojnosti podataka, broj korisnika koji ga koristi za dobivanje informacija svakako ga čini važnim elementom promocije.
Abstract (english)
Trends that are present in 2017. in the world of digital marketing are numerous because of the speed of change and progress in technology. It is necessary to constantly explore new ways of attracting customers, new ways of presenting the product and services and adapting it to all generations, their habits, needs and wishes. Private accomodation owners have greatly facilitated way to reach out to the end customers by using digital marketing, but high quality promotion demands high quality management. Decision on ways and places of promotion is not easy at all, but the exitance of numerous web sites, portals, social networks, makes decision not much easier. The numbers show the importance of TripAdvisor and informations it offers. Private accomodation owners, in purpose of better promotion, can not ignore the impact of TripAdvisor on purchase decision making. Although research has shown that the importance of TripAdvisor is an uncertain term because of the possible untruthfulness of the informations, the number of users makes it very important element of the promotion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:568848
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-15 11:08:20