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master's thesis
ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA
Diplomski rad
2018. urn:nbn:hr:124:630107
Kljaković-Gašpić, Maja
University of Split
Faculty of economics Split

Cite this document

Kljaković Gašpić, M. (2018). ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:630107

Kljaković Gašpić, Maja. "ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:630107

Kljaković Gašpić, Maja. "ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:630107

Kljaković Gašpić, M. (2018). 'ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:630107

Kljaković Gašpić M. ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:124:630107

M. Kljaković Gašpić, "ZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:630107

Metadata
TitleZADOVOLJSTVO DIONIKA I STAVOVI O UČINCIMA KULTURNOG TURIZMA GRADA ŠIBENIKA : Diplomski rad
AuthorMaja Kljaković-Gašpić
MentorLjudevit Pranić (mentor)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj rad bavi se istraživanjem zadovoljstva dionika i stavova o učincima kulturnog turizma grada Šibenika. Istraživanje je provedeno nad četiri skupine dionika (posjetitelji, lokalno stanovništvo, djelatnici Muzeja grada Šibenika, djelatnici Hrvatskog narodnog kazališta grada Šibenika) metodom dubinskog razgovora. Zaključak je da je grad Šibenik na dobrom putu da se pozicionira kao kulturno odredište, ali potrebno je ulagati daljnje napore, posebice u vidu ulaganja i promidžbe te objedinjenja cjelokupne ponude grada Šibenika, kako bi isto utjecalo na produljenje sezone te kako bi Šibenik postao cjelogodišnja destinacija kulturnog turizma.
Abstract (english)
This paper deals with research upon stakeholeders' satisfaction and attitudes towards cultural tourism of Šibenik. Research has been conducted between four groups of stakeholders (visitors, local citizens, employees of Museum of Šibenik, employees of Croatian national theatre of Šibenik) using the interview method. The conclusion is that city of Šibenik is on a good way towards positioning as cultural destination, but it is necessary to make further efforts, especially in investment and promotion segments, as well as unification of overall cultural offer of Šibenik so it affects the prolongation of the season and Šibenik becoming year-round destination of cultural tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:630107
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-08 08:57:13