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undergraduate thesis
OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA
Završni rad
2018. urn:nbn:hr:124:435377
Franić, Josip
University of Split
Faculty of economics Split

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Franić, J. (2018). OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:435377

Franić, Josip. "OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:435377

Franić, Josip. "OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:435377

Franić, J. (2018). 'OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:435377

Franić J. OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:435377

J. Franić, "OBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:435377

Metadata
TitleOBOGAĆIVANJE TURISTIČKE PONUDE GRADA VRGORCA : Završni rad
AuthorJosip Franić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U uvodnom dijelu rada prikazani su problem istraživanja, ciljevi istraživanja, potom metode istraživanja te struktura rada. Također se definira pojam turizma u suvremenom dobu, kao i vinski turizam i sa primjerima proizvoda vinskog turizma. Sljedeće poglavlje daje uvid u analizu tekuće situacije u gradu Vrgorcu, navodeći zemljopisni položaj i povijest, potom analiza gospodarskih grana koje su trenutno zastupljene na tom području. U analizi turističke ponude predstavljeni su određeni pokazatelji u svrhu orijentacije nastavka istraživanja. Posljednji dio rada se odnosi na rezultate istraživanja, tj. prijedloge za unaprjeđenje turističke ponude grada Vrgorca. Turistička zajednica grada Vrgorca se zadnjih nekoliko godina nastoji etablirati u segmentu ruralnog turizma. Istraživanjem se tražio odgovor na pitanje načina obogaćenja postojeće turističke ponude, a kao odgovor se ponudio vinski turizam koji je u okviru ruralnog turizma.
Abstract (english)
First part of thesis presents the research problem, research goals, research methods, and thesis structure. It also defines tourism in modern era, and wine tourism with examples of wine tourism products. The next section gives introspection in analysis of the current situation in the town of Vrgorac, citing the geographical location and history, in order to continue with the analysis of the economic branches currently present in the area. In the analysis of the tourist offer, certain indicators are presented for orientation purposes of further research. The last part of the thesis refers to the results of the research, which include suggestions for the improvement of tourist offer. Vrgorac Tourist Board has been trying to establish itself in the rural tourism segment for the last few years. The research sought to answer the question of ways in which tourist offer can be enriched, in response to being offered wine tourism that is within rural tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:435377
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-11-20 12:46:54