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master's thesis
IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA
Master Thesis
2018. urn:nbn:hr:124:883735
Barać, Mihaela
University of Split
Faculty of economics Split

Cite this document

Barać, M. (2018). IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:883735

Barać, Mihaela. "IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:883735

Barać, Mihaela. "IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:883735

Barać, M. (2018). 'IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis', Master's thesis, University of Split, Faculty of economics Split, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:883735

Barać M. IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:883735

M. Barać, "IMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:883735

Metadata
TitleIMPLEMENTATION IMPACTS OF ICT BASED INNOVATIONS ON THE PERFORMANCE OF TRAVEL AGENCIES IN CROATIA : Master Thesis
AuthorMihaela Barać
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Rapid changes in the competitive environment brought forth with the introduction of information communication technologies served as a push factor for tourism intermediaries to update their organisational strategies. Travel agencies, in order to maintain their market share and increase their financial performance indicators, had to adapt to such changes by implementing innovative solutions from the ICT field. The innovation behaviour of the service industry is characterized by a vast number of small and medium enterprises in which employees play a crucial role as knowledge repositories. The main goal of this research was to analyse the ICT implementation rate among the sample of travel agencies in Croatia. Further, the implications such implementation has on their performance and to gain insight of their attitudes towards innovation. A positive correlation has been established between the variables of financial and organisational performance and firm size in relation to ICT rate of use, thus proving the value of innovative ICT deployment.
Abstract (croatian)
Brze promjene u konkurentskoj okolini proizašle pojavom informacijsko komunikacijskih tehnologija (IKT) poslužile su kao svojevrstan ‚push‘ faktor turističkim posrednicima za prilagođavanje svojim operativnih strategija. Kako bi održale svoju trenutnu poziciju na tržištu i unaprijedile financijske pokazatelje, turističke agencije su se poslužile inovativnim rješenjima s područja IKT-a. Industriju uslužnih djelatnosti karakterizira veliki broj malih i srednje velikih poduzeća čiji zaposlenici služe kao nositelji znanja i vještina ključnih pri inoviranju. Glavni cilj ovog istraživanja je bio analizirati stopu implementacije IKT-a na uzorku turističkih agencija u Hrvatskoj. Nadalje, istražiti posljedice takve implementacije na poslovanje agencija i steći uvid u njihove stavove prema procesu inoviranja. U radu je potvrđena pozitivna korelacija između varijabli financijske i organizacijske performanse, te veličine poduzeća suprotstavljene, s druge strane, stopi korištenja IKT-a u turističkim agencijama. Navedeno je potvrdilo važnost implementacije IKT inovacija u radu turističkih posrednika.
Keywords
Keywords (croatian)
Languagecroatian
URN:NBNurn:nbn:hr:124:883735
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-20 18:54:54