The basic task of this graduate thesis is to point out the possibility of using guerilla marketing tools in positioning a tourist destination. Furthermore, it is necessary to point out the importance of greater representation of guerrilla marketing in the management of the tourist destination brand. The thesis deals with basic features of guerrilla marketing as well as tools for its realization. Also, the thesis presents theoretical aspects of the meaning of tourist destination and brand, i.e. marketing strategy in the positioning of the destination brand. The proper presentation and promotion of a tourist destination is of crucial importance as it is precisely to achieve market placement or strengthening of competitiveness, therefore, within the scope of survey research are presented examples of tourist destinations practiced by guerrilla marketing, while in the same chapter the entire offer of the city of Makarska with all its potential resources is presented. Empirical research is based on a survey in which respondents needed to answer to various issues related to guerrilla marketing, i.e. its role in positioning the brand of tourist destination, specifically, the city of Makarska. By analyzing the results, it was concluded that most of the respondents knew about guerilla marketing, while fewer than half of the respondents had never heard of that term. It is therefore important that guerilla marketing gets more important as it has proved to be very successful so far.