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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O.
Diplomski rad
2018. urn:nbn:hr:124:707860
Šušnjar, Lucija
University of Split
Faculty of economics Split

Cite this document

Šušnjar, L. (2018). DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:707860

Šušnjar, Lucija. "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:707860

Šušnjar, Lucija. "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:707860

Šušnjar, L. (2018). 'DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:707860

Šušnjar L. DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:707860

L. Šušnjar, "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:707860

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST: PRIMJER PODUZEĆA BINVEST D.O.O. : Diplomski rad
AuthorLucija Šušnjar
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Koncept društveno odgovornog poslovanja predstavlja suvremenu praksu koja je primijenjena u sve većem broju poduzeća kako u svijetu tako i u Europi, kao odgovor na različite društvene i ekonomske pritiske, te one koji su vezani za zaštitu okoliša. Primjena društveno odgovornog poslovanja sve više je popularizirana iz razloga što se njenom primjenom postižu bolji poslovni rezultati i konkurentska prednost poduzeća na tržištu. Društveno odgovorno poslovanje potiče poduzeće na izvrsnost i utječe na samu konkurentnost poduzeća, što je ujedno i ideja glavne hipoteze rada. Kroz rad se nastoji istražiti veza između razine primjene koncepta društveno odgovornog poslovanja i konkurentske prednosti poduzeća Binvest d.o.o. provedenim ispitivanjem zaposlenika dokazano je da postoji veza između koncepta društveno odgovornog poslovanja i konkurentske prednosti u području ljudskih resursa i brige za javnim dobrom.
Abstract (english)
The concept of socially responsible business is a contemporary practice that has been applied to an increasing number of companies both in the world and in Europe, in response to different social and economic pressures and those related to environmental protection. The application of socially responsible business is increasingly popular because its application achieves better business results and the competitive advantage of companies in the market. Socially responsible business encourages the company to excellence and affects the company's competitiveness, which is also the idea of the main hypothesis of this paper work. The paper seeks to explore the link between the level of application of the concept of socially responsible business and the competitive advantages of Binvest d.o.o. Employee testing has shown that there is a link between the concept of socially responsible business and competitive advantages in the area of human resources and public good care.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:707860
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-17 13:20:53