Historic towns and historic cores are important identity bearers, both on local and national level. They are enriched with culture, its heritage and tradition that provide them authenticity and originality. However, many of them face various problems caused by changes in economy, demographic structure of population and social changes. On the other hand, some of them have found their place in the tourism development that should revitalize such areas, provide the protection, conservation of their heritage and destination recognition as a tourist product. But, tourism development has its negative effects which have to be reduced and prevented if possible. This paper presents the significance of historic towns in tourist supply as well as their conditions and problems. The emphasis is on the need for efficient management and marketing of cultural resources to enable them to be protected, renovated and maintained, as well as the tourism development in that areas which has to be focused on transforming historic towns into a recognizable cultural and tourist product. Therefore, it is necessary to consider all disadvantages in managing tourism development and to provide guidance and solutions for the purpose of limiting further improper development and its concequences. There is the importance of all stakeholders in managing development and the need to harmonize tourist valorization with the principles of sustainable development. Only a management that includes all the neccessary experts, and has the neccessary financial resources and is guided by guidelines and management documents, can contribute to the development and revitalization of historic towns.