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undergraduate thesis
USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE
Završni rad
2018. urn:nbn:hr:124:437005
Mađor, Katarina
University of Split
Faculty of economics Split

Cite this document

Mađor, K. (2018). USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:437005

Mađor, Katarina. "USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:437005

Mađor, Katarina. "USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:437005

Mađor, K. (2018). 'USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:437005

Mađor K. USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:124:437005

K. Mađor, "USPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:437005

Metadata
TitleUSPOREDBA WEB OGLAŠAVANJA ZA MALE IZNAJMLJIVAČE : Završni rad
AuthorKatarina Mađor
MentorŽeljko Garača (mentor)
MBZ: 148451
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Primjena interneta u marketinškoj komunikaciji u posljednjem je desetljeću doživjela enorman rast, a posljedica toga jest razvoj posebne grane marketinga, odnosno Internet marketing. Drugim riječima, internetske društvene mreže toliko su promijenile uvjete poslovanja i pokrenule preoblikovanje komunikacijskih, marketinških i poslovnih strategija. Internet je iz temelja promijenio pretraživanje informacija i odabir smještaja. Provedena analiza pokazala je da je oglašavanje na Internetu u današnje vrijeme olakšalo posao iznajmljivačima. Buduća bi istraživanja trebalo usmjeriti na anketiranje gostiju i iznajmljivača kako bi se mogli usporediti stavovi o izboru načina oglašavanja i samoj percepciji kvalitete oglašavanja.
Abstract (english)
The use of the Internet in marketing communications has undergone tremendous growth in the last decade, and consequently the development of a particular branch of marketing or Internet marketing. In other words, the online social network has changed so much the business conditions and started transforming communication, marketing and business strategies. The Internet has fundamentally changed information search and accommodation selection. The analysis has shown that advertising on the internet has made it easier for the renters to do business nowadays. Future research should focus on guest and renter surveys to compare attitudes to the choice of advertising mode and the perception of advertising quality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:437005
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2019-11-04 08:40:54