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undergraduate thesis
UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA
Završni rad
2018. urn:nbn:hr:124:989674
Granić, Silvija
University of Split
Faculty of economics Split

Cite this document

Granić, S. (2018). UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:989674

Granić, Silvija. "UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:989674

Granić, Silvija. "UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:989674

Granić, S. (2018). 'UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:989674

Granić S. UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:989674

S. Granić, "UTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:989674

Metadata
TitleUTJECAJ „ULTRA MUSIC FESTIVALA“ NA GOSPODARSTVO GRADA SPLITA : Završni rad
AuthorSilvija Granić
MentorPaško Burnać (mentor)
MBZ: 315985
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Ovaj završni rad u centar pozornosti stavlja učinke koje „Ultra Music Festival“ ima, kako na gospodarstvo (turizam) grada Splita, tako i na poslovanje hotela „Radisson Blu Resort“ u Splitu. Split je proteklih godina zauzeo čvrstu poziciju jedne od vodećih turističkih destinacija na Mediteranu, zahvaljujući turističkim djelatnicima, ugostiteljima, hotelijerima, ali i brojnim građanima koji su prepoznali mogućnosti koje pruža turizam i veliki potencijal koji Split ima, te privatnom inicijativom... More pokrenuli pozitivne trendove u turističkom procvatu Splita. Bez obzira na to, postoji još puno prostora za napredak, kako u širenju ponude, poboljšanju i raznovrsnosti sadržaja, međunarodnoj promociji, tako i u jačanju kvalitete turističkog proizvoda i njenom plasiranju na globalno tržište. „Ultra Music Festival“ sve više postaje ključni motiv dolazaka gostiju, a to potvrđuje činjenica da je ovo jedan od najposjećenijih glazbenih festivala u Hrvatskoj. Upravo ovo događanje obilježava eksponencijalni turistički razvoj grada Splita: osim prihoda za destinaciju i njezine djelatnosti (smještaj, ugostiteljstvo, trgovina, promet, taxi prijevozi i transferi), radi se o turističkom proizvodu koji je kao dodatnu vrijednost postojećoj turističkoj ponudi Splita, privukao novi profil gostiju koji su odmaknuti od standardnog proizvoda kojeg nudi Hrvatska – sunce i more, te upisao grad Split na kartu najboljih festivalskih destinacija svijeta. Grad Split je prepoznao sve prednosti koje razvoj manifestacijskog turizma donosi, no i dalje ne postoji strategija razvoja turizma destinacije na području specifičnog turizma ove vrste. Less
Abstract (english)
This final thesis focuses on the effects that the “Ultra Music Festival” has on both – the economy (tourism) of the city of Split and the business of hotel “Radisson Blu Resort” in Split. During the past several years, Split has occupied the strong position of one of the leading tourist destinations in the Mediterranean, thanks to tourists, caterers, hoteliers and numerous citizens who have recognized the opportunities offered by tourism and the great potential that Split has, and with a... More private initiative started positive trends in tourism boom Split. Nonetheless, there is still plenty of room for improvement, both in expanding the offer, improving and diversifying content, international promotion, as well as in enhancing the quality of the tourism product and placing it on the global market. “Ultra Music Festival” is becoming more and more a key feature of visitors' arrivals, which is confirmed by the fact that this is one of the most popular music festivals in Croatia. This event is marked by the exponential tourist development of the city of Split: besides destination income and its activities (accommodation, catering, trade, transport, taxi transfers and transfers), it is a tourist product which, as an added value to the existing tourist offer of Split, attracted a new profile guests departing from the standard product offered by Croatia - the sun and the sea, and enrolled the city of Split on the map of the best festival destinations in the world. The city of Split has recognized all the advantages that the development of tourism events brings, but there is still no strategy for tourism development in the area of specific tourism of this type. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:989674
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-05 08:47:53
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