Over the last few years, in line with technological development, the trend of opening small and medium-sized enterprises is increasingly emphasized. The countries have become more aware of the impact of these types of business on economic growth, so the European Commission in 2013 stresseds the importance of entrepreneurship and states "to bring Europe back to economic growth and higher levels of employment, Europe needs more entrepreneurs". But to encourage entrepreneurship development, the main question arises: "What does this motivate the individual in his entrepreneurial intent?" In this master's thesis, which was conducted on a sample of students of the first year of the Faculty of Economics and Business in Split, the focus was on exploring entrepreneurial intentions among the students. The study has once again proved the complexity of entrepreneurship and entrepreneurial intentions and the inability to find a universal set of personal characteristics and environmental factors that would classified one individual as entrepreneur. A sample of 143 subjects was tested according to Big Five Model of personality traits, demographic characteristics, environmental factors, and by estimating their own abilities and opportunities toward entrepreneurship. Numerous studies, including the aforementioned, indicate that entrepreneurial intentions are influenced by numerous environmental and personal factors whose intensity varies depending on how an individual evaluates the importance of each element. The solution for this problem should be in systematic changes and development of new concepts, such as hybrid entrepreneurship, to facilitate entrepreneurial ventures and develop a positive entrepreneurial culture among students.