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master's thesis
DIGITALNI MARKETING U OKVIRU GDPR
Završni rad
2018. urn:nbn:hr:124:053626
Marović, Vanja
University of Split
Faculty of economics Split

Cite this document

Marović, V. (2018). DIGITALNI MARKETING U OKVIRU GDPR : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:053626

Marović, Vanja. "DIGITALNI MARKETING U OKVIRU GDPR : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:053626

Marović, Vanja. "DIGITALNI MARKETING U OKVIRU GDPR : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:053626

Marović, V. (2018). 'DIGITALNI MARKETING U OKVIRU GDPR : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:053626

Marović V. DIGITALNI MARKETING U OKVIRU GDPR : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:053626

V. Marović, "DIGITALNI MARKETING U OKVIRU GDPR : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:053626

Metadata
TitleDIGITALNI MARKETING U OKVIRU GDPR : Završni rad
AuthorVanja Marović
MentorMarko Hell (mentor)
MBZ: 259274
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Digitalni marketing je marketing temeljen na informacijskim i informatičkim tehnologijama. Digitalni marketing se oslanja na podatke dostupne na internetu te ga stoga određuju regulative i propisi po pitanju obveze zaštite osobnih podataka te očuvanja privatnosti korisnika. Najnovija uredba po pitanju zaštite podataka je uredba EU poznata kroz skraćenicu GDPR. GDPR donosi veću sigurnost korisnicima interneta i zaštitu te prava po pitanju korištenja i diseminacije njihovih podataka. Na snagu je stupio krajem svibnja ove godine. Koji su podatci u fokusu te što je dozvoljeno poduzećima po pitanju korištenja osobnih podataka detaljno će biti obrađeno u poglavlju o zaštiti podataka i normama koje trebaju zadovoljiti poduzeća koja primjenjuju digitalni marketing. GDPR je omogućio veću zaštitu i prava po pitanju zaštite osobnih podataka ali je jedan od nedostataka područje njegove primjene koje se odnosi samo na članice EU. Na poduzećima je da se pridržavaju svih načela i odredbi ove Uredbe te će vrijeme ukazati na značaj kontrole i regulacije tog segmenta u suvremenim komunikacijama.
Abstract (english)
Digital marketing is a marketing based on information technology. Digital marketing relies on information available on the Internet and therefore regulations regarding the obligation to protect personal data and to protect the privacy of users affects companies that use it. The most recent regulation on data protection is the EU regulation known through the abbreviation GDPR. GDPR brings greater security to internet users and the protection of their rights as regards the use and dissemination of their data. It came into force at the end of May this year. What data is in focus and what is allowed to companies when it comes to the use of personal data will be elaborated will be discussed in part about protection and standards that companies using digital marketing need to meet. GDPR has provided greater protection and rights in terms of personal data protection, but one of the shortcomings is the scope of its application that applies only to EU members. Companies are required obey all the principles of this Regulation. Time will point out the importance of controlling and regulating that segment in modern communications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:053626
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-07 10:23:06