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undergraduate thesis
MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE
Završni rad
2018. urn:nbn:hr:124:154939
Vico, Julia
University of Split
Faculty of economics Split

Cite this document

Vico, J. (2018). MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:154939

Vico, Julia. "MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:154939

Vico, Julia. "MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:154939

Vico, J. (2018). 'MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:154939

Vico J. MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:154939

J. Vico, "MARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:154939

Metadata
TitleMARKETING U FUNKCIJI TRŢIŠNE PRILAGODBE POSLOVANJA TURISTIČKE AGENCIJE : Završni rad
AuthorJulia Vico
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Na turističkom tržištu promjene se dogaĎaju svakodnevno. Budući da su neizbježne, uspješnost turističkih subjekata i njihov opstanak na tržištu ovisi o pravovremenom prepoznavanju promjena, ali i predviĎanju budućih dogaĎaja i trendova. Razvojem tehnologije i primjenom interneta u svakodnevnom životu, a samim time i promjene načina življenja za turističke agencije značile su preobrazbu poslovanja i borbu za opstanak na tržištu. Cilj ovog rada bio je prepoznati koji su to novi trendovi koji su se javili na globalnom turističkom tržištu te kako su se turističke agencije nosile sa situacijom u kojoj su turisti počeli samostalno organizirati vlastita putovanja bez angažiranja agencije. TakoĎer, naglasak je stavljen na korištenje raznih metoda marketinga i njegova primjena u internetskom poslovanju i promoviranju za opstanak na tržištu i pozitivnim rezultatima poslovanja. Predstavljene su agencije Atlas d.d. i Adriatic.hr kao primjeri dobre prakse te su predloženi marketinški koraci koji bi mogli povećati njihov značaj i udio na tržištu.
Abstract (english)
On tourist market changes happen daily. Since they are inevitable, success of tourism subject and their survival on the market depends of recognizing changes on time as well as predicting future events and trends. Technology development and use of Internet in everyday life, which changes way of living, for travel agency meant transformation of their way of doing business as well as struggle of surviving on tourist market. The aim of this study was to recognize new trends which appeared on global tourist market in past years and to find out how did travel agencies managed to control and adapt to this new situation where tourists started to plan their trips by themselves, without asking any help from agency. Through the whole study the main focus was on using different methods of marketing and its appliance in internet promotion in purpose of survival on the market and achieving positive business results. Agencies Atlas d.d. and Adriatic.hr were presented as example of positive adaptation on changed market conditions and marketing moves were suggested for making their business even more successful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:154939
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-11 11:29:00