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master's thesis
Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane
diplomski rad
2015. urn:nbn:hr:124:415661
Ajduk, Nediljko
University of Split
Faculty of economics Split

Cite this document

Ajduk, N. (2015). Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:415661

Ajduk, Nediljko. "Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2015. https://urn.nsk.hr/urn:nbn:hr:124:415661

Ajduk, Nediljko. "Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2015. https://urn.nsk.hr/urn:nbn:hr:124:415661

Ajduk, N. (2015). 'Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:415661

Ajduk N. Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2015 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:415661

N. Ajduk, "Utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:124:415661

Metadata
TitleUtjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane : diplomski rad
AuthorNediljko Ajduk
MentorŽelimir Dulčić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2015-11-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog diplomskog rada je utjecaj brendiranja na uspješnost poduzeća na tržištu smrznute hrane. Rad ponajprije prezentira teorijske spoznaje usko vezane za temu rada, a te spoznaje se odnose na teorijsko definiranje brenda, procesa brendiranja i pokazatelje uspješnosti poduzeća. Nadalje, u radu se putem anketnog istraživanja dolazi do zaključaka vezanih za utjecaj brendiranja na uspješnost poduzeća, analizira se marketinška strategija, utjecaj konkurencije na proces brendiranja, rejting poduzeća na tržištu rada te se dobivaju informacije o medijskoj zastupljenosti proizvoda.
Abstract (english)
The theme of this diploma thesis is the influence of branding on the performance of companies in the market of frozen food. This paper primarily presents theoretical findingst from areas closely related to the subject and knowledge related to the theoretical definition of branding, the branding process and performance indicators of enterprises. Furthermore, the paper through survey research leads to conclusions regarding the effect of branding on the success of the company, analyzes the marketing strategy, the impact of competition in the process of branding, rating companies on the labor market, and provides information about the media representation of the products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:415661
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-01-25 10:33:02