prikaz prve stranice dokumenta ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA
  Download
PDF 959.71 KB
undergraduate thesis
ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA
Završni rad
2019. urn:nbn:hr:124:436591
Kujundžić, Vjekoslava
University of Split
Faculty of economics Split

Cite this document

Kujundžić, V. (2019). ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:436591

Kujundžić, Vjekoslava. "ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:436591

Kujundžić, Vjekoslava. "ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:436591

Kujundžić, V. (2019). 'ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:436591

Kujundžić V. ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:436591

V. Kujundžić, "ZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:436591

Metadata
TitleZNAČAJ INFLUENCER-A U EKONOMSKIM AKTIVNOSTIMA I PROCESIMA : Završni rad
AuthorVjekoslava Kujundžić
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Mediji poput televizije, radija ili interneta, ne samo da prenose vijesti, već i stvaraju slike koje kasnije upijaju mase. Na ovaj način utječu na društvo i oblikuju opće mišljenje većine. Okruženi smo reklamama i promocijama koje jedva da primjećujemo, ali se urezuju u našu podsvijest. Društvene mreže mjesto su na kojem počinje poslovanje „influencer“-a, kao i većina današnje komunikacije. Najpoznatije društvene mreže su Instagram, Facebook, YouTube, blog i Twitter. „Influencer“ je svaka... More osoba koja posjeduje određenu moć utjecaja na nekoga ili nešto, no danas riječ „influencer“ podrazumijeva osobe na društvenim mrežama s dovoljnim brojem pratitelja da mogu naplatiti svoj utjecaj te reklamirati brendove. Kategorije prema području su kućni ljubimci, roditeljstvo, moda, zabava, putovanje, gaming, fitness, ljepota, hrana, dom, tehnologija i posao, djeca. Prema veličini ih možemo razvstati na nanoinfluencere, mikroinfluencere,makroinfluencere i megainfluencere. Hrvatski „influencer“-i uglavnom su žene, najčešće su dobi od 20 do 30 godina, a zarađuju nešto manje od kolega u razvijenijim zemljama. Brojni „influencer“-i poput Rihanne, Kylie Jenner, Elle Dvornik i drugih prepoznaju potencijal svog utjecaja te započinju samostalno poslovanje, najčešće pod svojim imenom. Zahvaljujući već isprobanom tržištu obično su vrlo uspješni u tome. Pretpostavka je da će se sve više poduzeća i u sve većoj mjeri okrenuti poslovanju s „influencer“-ima, u većini slučajeva prema marketinškoj suradnji. U skladu s tim porast će i svote ulaganja i izdvajanja iz marketinškog proračuna u svrhe ovog tipa oglašavanja. Ukoliko se kretanje trenda nastavi prema dosadašnjim rezultatima za očekivati je da „influencer“ marketing postane jedan od najbitnijih, ako ne i primarni oblik oglašavanja kompanija. Less
Abstract (english)
Media such as television, radio or Internet do not only transmit news, but create an image wich masses later absorb. This way they affect society and shape general opinion of majority. We are surrounded by ads we barely notice, but which cut deep in our subconscious. Social network is a place where influencer management begins as well as the most of today’s comunication. The most popular social networks are Instagram, Facebook, YouTube, blog and Twitter. Influencer is any person who... More possesses a certain amount of power of influence on someone or something, but today word influencer means a person on social network with sufficient number of followers to be able to bill their influence and advertise brands. Categories by type are pets, parents, fashion, fun, travel, gaming, fitness, beauty, food, home, technology, work, kids. Influencers can be sorted in four categories by size: nano influencers, micro influencers, macro influencers, mega influencers. Croatian influencers are mostly women in the age group between 20-30 years and they make a bit smaller amount of money than their colleagues in more developed countries. Many influencers such as Rihanna, Kylie Jenner, Elle Dvornik and others have recognized potential of their influence and started their own business, usually under their name. Thanks to already established market they tend tobe successful. It is assumed that more and more companies, and in increasing extent turn to doing business with influencers, mostly in terms of marketing cooperation. Accordingly to that amounts of investments should grow as well as separations from marketing budget for purposes of this type of advertising. If trend continues according to the results so far it is to be expected that influencer marketing becomes one of the most important, if not even primary type of company advertising. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:436591
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-02 09:51:50
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.