prikaz prve stranice dokumenta UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA
  Download
PDF 1.41 MB
master's thesis
UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA
Diplomski rad
2019. urn:nbn:hr:124:741123
Mamić, Tina
University of Split
Faculty of economics Split

Cite this document

Mamić, T. (2019). UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:741123

Mamić, Tina. "UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:741123

Mamić, Tina. "UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:741123

Mamić, T. (2019). 'UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:741123

Mamić T. UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:741123

T. Mamić, "UTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:741123

Metadata
TitleUTJECAJ AKTIVNOSTI E-MARKETINGA NA PRODAJU USLUGA TURISTIČKIH AGENCIJA : Diplomski rad
AuthorTina Mamić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Integracijom informacijskih i komunikacijskih tehnologija (IKT) s tradicionalnim marketingom, razvija se digitalni marketing (e-marketing). U širem kontekstu, e-marketing se moţe shvatiti kao primjena interaktivnih online raĉunalnih sustava i principa marketinga putem interneta, pa su prodavaĉi s potrošaĉima elektronski povezani. Trendovi ukazuju na sve veću primjenu digitalnog marketinga kako meĊu turistima tako i turistiĉkim subjektima kojima on pridonosi postizanju konkurentskih prednosti i ostvarenju veće prodaje. Ovaj rad analizira utjecaj primjene e- marketinga u turistiĉkim agencijama na podruĉju Dalmacije. Istraţivanje je potvrdilo pretpostavku da se svakim porastom aktivnosti e-marketinga moţe oĉekivati porast razine kupnje usluga agencije. Rezultati su takoĊer pokazali kako turistiĉke agencije s višom razinom primjene e-marketinga percipiraju veći pozitivan utjecaj na poslovne rezultate.
Abstract (english)
By integrating information and communication technologies (ICT) into the traditional marketing, digital marketing (e-marketing) is being developed. In a broader context, e-marketing can be understood as the application of interactive online computer systems and online marketing principles, with which sellers are connected electronically to consumers. The trends indicate the increasing use of digital marketing among tourists as well as tourism entities that primarily use it to gain competitive advantage and drive higher sales. This paper analyzes the impact of the use of e-marketing in travel agencies in Dalmatia. The study confirmed the assumption that any increase in the e-marketing activity can be expected to increase the level of purchase of agency services. The results also showed that travel agencies with a higher level of e-marketing application percieve better business results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:741123
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-03 09:19:34