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undergraduate thesis
UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA
Završni rad
2019. urn:nbn:hr:124:546651
Metličić, Dominik
University of Split
Faculty of economics Split

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Metličić, D. (2019). UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:546651

Metličić, Dominik. "UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:546651

Metličić, Dominik. "UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:546651

Metličić, D. (2019). 'UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:546651

Metličić D. UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:124:546651

D. Metličić, "UPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:546651

Metadata
TitleUPRAVLJANJE MARKETINGOM NA PRIMJERU BOUTIQUE HOTELA : Završni rad
AuthorDominik Metličić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovog završnog rada je prikazati kako bi se trebalo upravljati marketingom u hotelijerstvu, konkretno na primjeru boutique hotela. Kroz trendove u hotelijerstvu i istraživanje tržišta, cilj rada je bio odabiranje ključnih strategija i pokazati zašto bi one trebale biti efikasne u poslovanju. Također, bitno je bilo razumjeti način aktualnog razmišljanja potrošača, kao i moderan način poslovanja djelatnog osoblja u hotelima. Za razumijevanje prethodno navedenog, analizirala se teorija marketinga, tržište ponude i potražnje u hotelijerstvu, prikazalo se djelovanje marketinških udruga u hotelijerstvu, uspoređivali se se pojedini primjeri hrvatskih i europskih hotela, kao i konkretne razrade marketinškog upravljanja hotela Luxe. Iznijele su se ključne karakteristike o boutique hotelima, te zaključna razmatranja u kojima se daju smjernice i upute za poslovni uspjeh.
Abstract (english)
The purpose of this final work is to show how to manage marketing in hotel business, specifically on the boutique hotel example. Through the trends in hotel industry and market research, the goal of the work was to select key strategies and show why they should be efficient in business. Also, it was important to understand the way consumer's current thinking, as well as the modern way of hotel companies in doing business. To understand the aforementioned, we analyzed the theory of marketing, the supply and demand of the market in hotel industry, the activities of marketing associations in hotel industry were analyzed, some examples of Croatian and European hotels were compared, as well as the specific elaboration of Luxe Hotel's marketing management. Key features of boutique hotels were taken, as well as concluding considerations giving guidance and instructions for business success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:546651
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-04 13:13:43