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undergraduate thesis
DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA
Završni rad
2019. urn:nbn:hr:124:004038
Perković, Anja
University of Split
Faculty of economics Split

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Perković, A. (2019). DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:004038

Perković, Anja. "DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:004038

Perković, Anja. "DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:004038

Perković, A. (2019). 'DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 01 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:004038

Perković A. DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2025 February 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:004038

A. Perković, "DEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:004038

Metadata
TitleDEFINIRANJE POLITIKE PROIZVODA NA PRIMJERU RADIO KAMPUSA : Završni rad
AuthorAnja Perković
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Politika proizvoda sastavna je komponenta rasta i razvoja poduzeća te je kritična točna u tom procesu rasta i razvoja sam proizvod. U ovom radu istražene su specifičnosti medijskog proizvoda u odnosu na definiciju proizvoda kao outputa. Medijski proizvod u ovom radu predstavlja medijski sadržaj koji je istražen na poslovnom slučaju studentskog radija „Radio Kampus“, projekta koji je namijenjen mladima i kojim se stječu nova znanja i vještine iz područja radijske djelatnosti, uz volonterski angažman. Iz istraživanja provedenog u svrhu izrade ovog rada proizašle su smjernice za daljnji razvoj politike proizvoda Radio Kampusa.
Abstract (english)
Product policy is an integral component of enterprise growth and development. A critical point in this process is the product itself. This paper explores the specificities of media products in relation to the definition of a product as output. A media product is in the present paper represented by media content, examined on a case study of Radio Kampus student radio, a volunteer project intended for young people who are looking for new knowledge and skills in the field of radio production. Through research conducted for the purpose of this paper, guidelines have been developed for a future enhancement of Radio Campus's product policy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:004038
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-05 18:52:03