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undergraduate thesis
TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O.
Završni rad
2019. urn:nbn:hr:124:627087
Štrangar, Pavao
University of Split
Faculty of economics Split

Cite this document

Štrangar, P. (2019). TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:627087

Štrangar, Pavao. "TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:627087

Štrangar, Pavao. "TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:627087

Štrangar, P. (2019). 'TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:627087

Štrangar P. TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:627087

P. Štrangar, "TRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:627087

Metadata
TitleTRŽIŠNO POZICIONIRANJE MS BRAČ TURIST D.O.O. : Završni rad
AuthorPavao Štrangar
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu se pokazao proces tržišnog pozicioniranja hotela MS Brač Turist d.o.o. Prikazala se njegova svrha, važnost i mjesto u mehanizmu modernog marketinga. U istraživanju su se koristile metode analize, sinteze, dedukcije i terenskog rada. Vlasnici i djelatnici poduzeća, hotela i agencije su tijekom izrade rada snabdijevali informacijama i pomogli dostaviti potpunu sliku. Krajnji rezultat rada je razumijevanje važnosti procesa tržišnog pozicioniranja i odabira strategije tržišnog pozicioniranja za optimalnu primjenu, na čijoj bazi poduzeće može graditi profitabilan dugoročni odnos. Poslovni slučaj hotela poduzeća MS Brač Turist d.o.o. je pomogao da se dobije detaljan uvid u proces tržišnog pozicioniranja i odabiru strategije. Istraživanjem marketinškog miksa ponude promatranih hotela se dobilo stanje njihove pozicije u odnosu na konkuretne. Pozicija promatranih hotela se pokazala veoma snažnom, zbog odličnih odluka menadžmenta poduzeća kroz životni ciklus poduzeća.
Abstract (english)
The process of marketing positioning of MS Brač Turist d.o.o. hotels was presented in this final paper. Its purpose, importance and place in the mechanism of modern marketing was shown. Metods of analysis, synthesis, deduction and field work were used in the research. Owners and employees of the company, hotels and agency provided information and helped to deliver a complete picture. The final result of the paper is understanding the importance of the market positioning process and the selection of market positioning strategy for optimal application, on which base the company can build profitable long term relationships. Case study of MS Brač Turist d.o.o. hotels helped to obtain detailed insight in the process of market positioning and the choice of strategy. The state of their position in relations to their competitors was obtained by researching the marketing mix of observed hotels' offer. The position of observed hotels is shown as very strong, because of the great decisions made by the management during the life cycle of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:627087
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2019-12-12 14:26:15