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undergraduate thesis
E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“
Završni rad
2019. urn:nbn:hr:124:823576
Zonjić, Antea
University of Split
Faculty of economics Split

Cite this document

Zonjić, A. (2019). E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:823576

Zonjić, Antea. "E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:823576

Zonjić, Antea. "E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:823576

Zonjić, A. (2019). 'E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:823576

Zonjić A. E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:823576

A. Zonjić, "E-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:823576

Metadata
TitleE-MARKETING NA PRIMJERU PODUZEĆA „INCLUDE D.O.O.“ : Završni rad
AuthorAntea Zonjić
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je pojam i definicija e-marketinga na primjeru poduzeća „Include d.o.o..“ U teorijskom dijelu objašnjeni su glavni pojmovi e-marketinga i njihove razlike te 7 glavnih vrsta e-marketinga. E-marketing predstavlja glavno sredstvo današnje promocije i pristupa kupcima jer je tehnologija postala sastavni dio svakog segmenta ljudskog života, pa se tako i samim kupcima lakše, brže i jeftinije pristupa preko internetskih tehnologija. Include d.o.o. je primjer kako se e-mail koristi za komunikaciju s B2B kupcima, odnosno širom javnošću.
Abstract (english)
The topic of this paper is the term and definition of e-marketing, using the example of "Include Ltd." The theoretical part explains the main concepts of e-marketing and their differences and the 7 main types of e-marketing. E-marketing is a major means of promoting and accessing customers today because technology has become an integral part of every segment of human life, making it easier, faster and cheaper for shoppers to access online technology. Include Ltd is example how email is used to cummunicate with B2B customer or the general public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:823576
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-17 09:15:50