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undergraduate thesis
MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING
Završni rad
2019. urn:nbn:hr:124:627443
Dugandžić, Mate
University of Split
Faculty of economics Split

Cite this document

Dugandžić, M. (2019). MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:627443

Dugandžić, Mate. "MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:627443

Dugandžić, Mate. "MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:627443

Dugandžić, M. (2019). 'MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:627443

Dugandžić M. MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:627443

M. Dugandžić, "MENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:627443

Metadata
TitleMENADŽERSKO PLANIRANJE MEDIJSKOG PROJEKTA U OBRTU VH CONSULTING : Završni rad
AuthorMate Dugandžić
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je teorijski obrađeno menadžersko planiranje i strategija, organizacijsko usmjerenje, tipovi planiranja, analize okoline te je opisana povezanost između medija i menadžmenta u suvremenom svijetu. Nakon toga je napravljen Case Study u kojem su obrađena sva poglavlja iz teorijskog dijela i prikazana na primjeru medijskog projekta u obrtu VH Consulting pod nazivom „Basketball Network“. Na kraju je izveden zaključak kako je menadžersko planiranje neophodno za vođenje medijskog projekta i kako je od velike pomoći njegovom razvoju. “Basketball Network“ ima veliki potencijal za daljnjim rastom ako nastavi sa kvalitetnim i temeljitim provođenjem procesa menadžerskog planiranja.
Abstract (english)
This paper deals with the theory of management planning and strategy, organizational orientation, planning types, environmental analyses, and describes the connection between media and management in the contemporary world. After that a Case Study was made in which all the chapters from the theoretical part were thoroughly described and showed on the example of a media project in VH Consulting called "Basketball Network". Finally, it was concluded that management planning is essential for managing a media project and that it is very helpful for its development. “Basketball Network” has great potential for further growth if it continues with the quality and thorough implementation of the management planning process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:627443
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-21 10:38:19