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master's thesis
DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a
diplomski rad
2020. urn:nbn:hr:124:501771
Blažević, Velentina
University of Split
Faculty of economics Split

Cite this document

Blažević, V. (2020). DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:501771

Blažević, Velentina. "DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:501771

Blažević, Velentina. "DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:501771

Blažević, V. (2020). 'DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:501771

Blažević V. DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:501771

V. Blažević, "DETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:501771

Metadata
TitleDETERMINANTE POTRAŽNJE ZA ALKOHOLNIM PIĆIMA: CASE STUDY STUDENTI EFST-a : diplomski rad
AuthorVelentina Blažević
MentorJosipa Višić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Accounting
Abstract
Konzumacija alkohola je učestala pojava meĎu svim narodima i kulturama koja seţe u daleku prošlost.Unatoč doprinosu kojeg industrija alkoholnih pića ima na svjetsko gospodarstvo ne smije se zanemariti njegov negativan učinak na zdravlje pojedinaca i društva. S obzirom da sve veći broj mladih ljudi konzumira alkohol postavlja se pitanje postoje li odreĎene karakteristike koje determiniraju konzumaciju alkohola. Cilj ovog rada bio je proučiti i istraţiti determinante potraţnje za alkoholnim pićima meĎu studentima. Kao uzorak za istraţivanje odabrani su studenti Ekonomskog fakulteta u Splitu koji su putem online upitnika odgovarali na pitanja vezana uz demografska obiljeţja i konzumaciju alkohola. Pri obradi podataka korišteni su neparametrijski statistički postupci. Kao značajna determinanta izdvojio se osobni dohodak, ali samo za konzumaciju piva i ţestokih pića. Ostale testirane varijable nisu se izdvojile kao značajne determinante.
Abstract (english)
Alcohol consumption is a common occurrence among all nations and cultures dating back to the distant past. Despite the contribution of alcoholic beverage industry to the global economy, its negative impact on the health of individuals and society cannot be ignored.Given the apparent increasing alcohol consumption especially among young people, the question arises as to whether there are certain characteristics that determine alcohol consumption. The aim of this paper was to study and investigate the determinants of demand for alcoholic beverages among students. As a sample for the research, students of the Faculty of Economics in Split have been selected to answer questions related to the study and consumption of alcohol via an online questionnaire. Non-parametric statistical procedures were used in data processing.Personal income was singled out as a significant determinant, but only for the consumption of beer and spirits. Other tested variables did not stand out as significant determinants.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:501771
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-23 09:20:24