prikaz prve stranice dokumenta METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA
Access restricted to students and staff of home institution
undergraduate thesis
METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA
završni rad
2020. urn:nbn:hr:124:064217
Rubić, Matija
University of Split
Faculty of economics Split

Cite this document

Rubić, M. (2020). METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:064217

Rubić, Matija. "METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:064217

Rubić, Matija. "METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:064217

Rubić, M. (2020). 'METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 10 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:064217

Rubić M. METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:064217

M. Rubić, "METODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:064217

Metadata
TitleMETODE I TEHNIKE STRATEŠKE ANALIZE PODUZEĆA : završni rad
AuthorMatija Rubić
MentorAnita Talaja (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Budući da je klima današnjeg poslovnog svijeta izuzetno turbulentna i promjenjiva, strateška analiza (njezine metode i tehnike) neizostavni je dio menadžerskog planiranja. Pojmovi strategije, strateške analize i strateškog menadžmenta međusobno su povezani i usklađeni. Strategija mora biti fleksibilna, strateška analiza usklađena i fokusirana na internu i eksternu okolinu, a menadžment jasan i stručan pri donošenju svojih odluka. Strateška analiza ključna je ako tvrtka pred sobom ima viziju, misiju i ciljeve jer one čine prvu etapu u koncipiranju, a kasnije i implementaciji strategije koja je donijeta temeljitom strateškom analizom menadžmenta. Okolina poduzeća definira se kao sveukupnost pojava i čimbenika izvan poduzeća i unutar njega, koji direktno i indirektno utječu na njegovo ponašanje i razvitak, a ista se dijeli na internu i eksternu (opća i poslovna), čije se metode detaljno analiziraju i u trećem poglavlju primjenjuju na poduzeće „X“. Također, izrađena je i SWOT analiza kojom su potkrijepljeni unaprijed doneseni navodi koji su na samom kraju pomogli u kreiranju zaključka.
Abstract (english)
Given that the climate of today’s business world is extremely turbulent and changeable, strategic analysis (its methods and techniques) is an indispensable part of managerial planning. The concepts of strategy, strategic analysis and strategic management are interconnected and harmonized. The strategy must be flexible, the strategic analysis coordinated and focused on the internal and external environment, and management clear and professional in making its decisions. Strategic analysis is crucial if the company has a vision, mission and goals in front of them because they form the first stage in the conception, and later the implementation of the strategy, which was adopted by a thorough strategic analysis of management. The company's environment is defined as the totality of phenomena and factors outside the company and within it, which directly and indirectly affect its behavior and development, and it is divided into internal and external (general and business), whose methods are analyzed in detail and applied in the third chapter. company "X". Furthermore, a SWOT analysis was created, which confirmed the already proposed hypotheses that helped in reaching a conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:064217
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-08-31 10:46:27