With the development of competition in the market of hotel services, the need for the application of targeted marketing and the need for the development of relationship marketing are becoming more and more prominent. Also, market positioning of hotels is necessary in order to be able to differentiate them from competitors. The way in which hotels in the Republic of Croatia perform market positioning and how market positioning influences the choice of marketing strategies and ultimately affects the success of hotel operations is unknown, which is also a problem of this paper. The aim of this paper is to theoretically define market positioning and the impact of market positioning on the marketing strategy and ultimately on the success of the selected marketing strategy. Also, the aim of this paper is to analyze the market positioning of the Resnik hotel in relation to its 2 competitors, Solaris and Le Meridien. The theoretical part of the paper provides a theoretical basis for the development of the empirical part of this paper. The empirical part of the paper at the very beginning of the chapter gives an overview of tourist trends in recent years, followed by a brief overview of the accommodation facilities under analysis, ie Resnik, Solaris and Le Meridien, followed by the production of perception maps. Perception maps are created in such a way that the price is put in relation to other attributes that are important for tourists. From the perception maps, it is possible to conclude that there is a possibility of entering this market for other competitors, who can apply some of the many marketing strategies. And when it comes to the analyzed accommodation facilities, it is possible to notice that in certain segments they are similar, but also different and that they are different market position, ie that their target group of guests is very different, which is especially true when it comes to Le Meridien.