Main purpose of this research is to see and understand the attitudes of key stakeholders which takes care of making tourist offer, through their work create a recognizable image by which it is recognized. The purpose is to understand the attitudes of main stakeholders about economic, socio-cultural and environmental problems that arise as a result of strong, rapid and uncontrolled tourism development as well as to arrive at results on the scope of sustainability measures in the city and in business related to tourism. Based on the processed and available literature, this research refers to and takes into account the area of the historic city of Split. The research came to the conclusion that all stakeholders are aware of the existence of problems in all treated categories of problems and that there is no significant difference in attitudes between the main t stakeholders of the tourist offer of the city of Split. The results also show that when it comes to sustainability measures and their application, the largest number of respondents do not apply sustainability measures at all, and the smallest number of total respondents apply these measures on a large scale. The results suggest that there is no difference in the implementation of sustainability measures, regardless of the stakeholder of the tourist offer. Ultimately, the results and the overall research indicate the importance and strong need to respect the views and cooperation of different sectors, or carriers of tourism progress, as the most important and relevant participants in the process of creating sustainable development of the historical ensemble of Split. and competitive destinations for both the present and the future and the new generations to come.