The paper draws on an empirical exploration of the importance of different marketing practices from 2014 in the US. Discussion of ethical behaviour through the marketing business leads to the definition of social responsibility in marketing. Consumers are becoming more socially aware when they make purchasing decisions, and this provides an incentive for companies to consider social responsibility in their product offerings. The subject of this research is to understand the importance of socially responsible marketing practices in the health food market to the students of the University of Split. A theoretical overview of socially responsible business and elaboration of healthy food markets and socially responsible marketing practices are presented. The primary questionnaire collected the survey data from the survey variables and analysed them empirically. It has been proven that there is a difference between men and women in the perceptions of the importance of different marketing practices, and that in half of marketing practices, there is a difference in perceptions of importance depending on the household income of the respondents. The study further showed that there is a statistically significant difference in the perception of importance in those practices that are closely related to employment and working conditions. Also, there is a difference in the perception of importance for students who separate and separate waste, who have pets, and for students who volunteer in their free time.