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undergraduate thesis
KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA
završni
2016. urn:nbn:hr:124:283726
Plazonić, Josipa
University of Split
Faculty of economics Split

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Plazonić, J. (2016). KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:283726

Plazonić, Josipa. "KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:283726

Plazonić, Josipa. "KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:283726

Plazonić, J. (2016). 'KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:283726

Plazonić J. KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:283726

J. Plazonić, "KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:283726

Metadata
TitleKONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni
AuthorJosipa Plazonić
MentorDejan Kružić (mentor)
MBZ: 92243
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Društvena odgovornost poduzetnika podrazumijeva procjenu ekonomskih, društvenih i ekoloških posljedica poslovanja poduzeća te pokušaj poboljšanja stanja slušanjem potreba dionika. Društveno odgovorno poslovanje širi spektar aktivnosti od onih koje su vezane za samo poslovanje. To je poslovanje koje svoju strategiju implementira društvenu i ekološku komponentu uz održavanje profitabilnosti. Cilj ovog rada je analizom literature o društvenoj odgovornosti poduzetnika te potom sintezom definirati pojam društvene odgovornosti poduzetnika, a potom društveno odgovorno poslovanje pronaći u aktivnostima Končara Elektroindustrije i Cemex-a Hrvatska. Emprijsko istraživanje je provedeno anketnim upitnikom na uzorku od 50 studenata. Cilj anketiranja bilo je saznati jesu li i u kojoj mjeri studenti upoznati sa pojmom društveno odgovornog poslovanja te prepoznaju li u poslovanju Končara Elektroindustrije d.d. i Cemex-a Hrvatske d.d. aktivnosti koje upućuju na primjenu takvog načina poslovanja. Rezultati istraživanja su pokazali da je većina ispitanika upoznata sa pojmom društveno odgovornog poslovanja, te da u aktivnostima kompanija pronalazi primjere takvog poslovanja
Abstract (english)
Corporate Social Responsibility involves an assessment of economic, social and environmental consequences of business enterprises and attempt to improve the situation by listening to the needs of stakeholders. It's a business which in it's strategy implements social and ecological component along with continuing of profitability. The aim of this work is the analysis of the literature on the social responsibility of entrepreneurs and then synthesized to define the concept of social responsibility of entrepreneurs, and find socially responsible business activities in Končar Elektroindustrija and Cemex Hrvatska. Empirical research was conducted questionnaire to a sample of 50 students. The aim of survey was find out whether and to what extent the students are familiar with the concept of corporate social responsibility and if they recognize activities in business of Končar Elektroindustrija and Cemex Hrvatska that indicates the use of this concept in their business.The results showed that majority of respondents are familiar with the concept of corporate social responsibility and that both companies apply to such a way of doing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:283726
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-24 14:02:06