The process of introducing a new product is a very important and vital part for the company's business. By properly introducing a new product, a company can greatly change its market position and increase its competitiveness. For this to succeed, it must take the right measures and follow the stages of introducing a new product to the market. This paper presents in detail the process and standards of introducing a new product on the example of the company Galeb Omiš d.d. Galeb has a pre-established and structured product introduction plan and applies it to every new product they introduce. This proves to be a very successful way of doing business because employees are informed in advance of all the steps they need to take to produce a product and place it on the market. Galeb also cooperates with renowned suppliers, procuring quality materials that ultimately provide a quality product. This is a very important segment because it shows that they do not skip on quality and that their goal is to produce a quality product and not to aim only at quantity and short-term customer satisfaction. Today, Galeb is the market leader in the production of underwear and clothing in Croatia. By constantly improving its production processes, cooperating with the best partners and developing the distribution network, Galeb is recording better and better results from year to year. Putting quality and customer desire first, Galeb is a symbol of an organized company that always delivers what is required of it.