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master's thesis
MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE
Diplomski rad
2020. urn:nbn:hr:124:801204
Marić, Dijana
University of Split
Faculty of economics Split

Cite this document

Marić, D. (2020). MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:801204

Marić, Dijana. "MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:801204

Marić, Dijana. "MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:801204

Marić, D. (2020). 'MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:801204

Marić D. MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:801204

D. Marić, "MODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:801204

Metadata
TitleMODELIRANJE PROCESA DIGITALNOG MARKETINGA POMOĆU BPM METODOLOGIJE : Diplomski rad
AuthorDijana Marić
MentorMarko Hell (mentor)
MBZ: 259274
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Digitalni marketing je najvažnija vrsta marketinga današnjice, a sve zbog razvoja tehnologije. Kako turistička djelatmost se razvija tako raste i konkurencija. Slijedom navedenog svaki hotel u današnjem turizmu mora biti u toku s tehnologijom, a time i s digitalnim marketingom. Svaki proces daje mogućnost unapređenja, ako ga se u potpunosti razumije. Da bi bolje razumijeli procese koriste se razne metode modeliranja, a jedna od najpopularnijih je BPM notacija. Ona nam osigurava lakoću i jednostavnost upotrebe, a i razumljivost na više razina, od modelara do poslovnih analitičara. Istarživanje ovog rada se temelji na modeliranju procesa digitalnog marketinga u hotelijerstu i njegovo prikazivanje kroz dijagrame aktivnosti. Nadalje time se želi postići bolje shvaćanje samog procesa od strane poslovnih subjekata. Hipoteze istraživanja su potvrđene i kroz modeliranje i kroz empirijsko istraživanje koje je provedeno među poslovnim subjektima i studentima marketinga.
Abstract (english)
Digital marketing is the most important type of marketing today, all because of the development of technology. As the tourism industry develops, so does the competition. Consequently, every hotel in today's tourism must be up to date with technology, and thus with digital marketing. Each process provides an opportunity for improvement, if it is fully understood. To better understand the processes, various modeling methods are used, and one of the most popular is BPM notation. It provides us with ease and simplicity of use, as well as comprehensibility on several levels, from modelers to business analysts. The research of this paper is based on modeling the process of digital marketing in the hotel industry and its presentation through activity diagram. Furthermore, this aims to achieve a better understanding of the process itself by business entities. The research hypotheses were confirmed both through modeling and through empirical research conducted among business entities and marketing students.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:801204
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-24 08:06:33