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undergraduate thesis
ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE
Završni rad
2020. urn:nbn:hr:124:866045
Škalic, Martina
University of Split
Faculty of economics Split

Cite this document

Škalic, M. (2020). ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:866045

Škalic, Martina. "ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:866045

Škalic, Martina. "ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:866045

Škalic, M. (2020). 'ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:866045

Škalic M. ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:866045

M. Škalic, "ANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:866045

Metadata
TitleANALIZA OGLASA NA PRIMJERU ZDRAVSTVENE INDUSTRIJE : Završni rad
AuthorMartina Škalic
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Korištenjem raznih oglasa prenose se poruke koje će imati utjecaj na što veći broj potencijalnih kupaca. Cilj oglašavanja je izazvati željenu reakciju kod kupca koja može rezultirati kupnjom proizvoda ili promjenom percepcije odnosno mišljenja o proizvodu. Kako bi ostvarili postavljeni cilj, marketeri se koriste različitim apelima. Apelom se aktivira želja za oglašavanim proizvodom. Konkretno su u ovom radu opisani elementi oglasa, analizirani oglasi iz sektora zdravstva općenito, kao i apeli korišteni u njima, uz podrobniju analizu elemenata iz sektora zdravstva korištenjem prikladnih metoda.
Abstract (english)
Using various ads conveys messages that will have an impact on as many potential customers as possible. The goal of advertising is to provoke the desired reaction from the customer, which can result in the purchase of the product or a change in perception or opinion about the product. In order to achieve the set goal, marketers use various appeals. The appeal activates the desire for the advertised product. Specifically, this thesis describes the elements of advertisements, analyzes advertisements from the health sector in general, as well as the appeals used in them, with a more detailed analysis of elements from the health sector using appropriate methods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:866045
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-24 10:05:39