Digital marketing as a way of publicity is the promotion of activities through digital channels such as social networks, websites and advertising services. Social networks are a source for information distribution according to the official website, and in this way all platforms are interconnected for easier navigation for existing or potential customers. They are a crucial part of digital marketing because today everyone uses social networks and communicates their needs via the Internet. Companies should provide all the necessary information to its visitors on their platforms and thus ensure a good representation of the company's business. They have to adapt each platform to its characteristics and make it easy to use. The "Starbucks" example shows the quality management of social networking via their official website and the use of search engine marketing. Their followers appreciate the effort put in by employees with promoting a good image of the company through various outlets by participating and interacting with them by means of sharing posts on their profiles. In addition to successfully running social networks, the Starbucks company can be taken as an example of a company that knows how to take advantage of the opportunities provided to it through its various digital marketing outlets, blogs and its own applications. They hire qualified workers for each of their platforms and as they continue to follow innovations and the constantly changing trends, they ensure success in the large open market.