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undergraduate thesis
PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK
Završni rad
2020. urn:nbn:hr:124:685187
Komlenović, Vedran
University of Split
Faculty of economics Split

Cite this document

Komlenović, V. (2020). PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:685187

Komlenović, Vedran. "PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:685187

Komlenović, Vedran. "PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:685187

Komlenović, V. (2020). 'PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:685187

Komlenović V. PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:685187

V. Komlenović, "PONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:685187

Metadata
TitlePONAŠANJE POTROŠAČA U ON-LINE KUPOVNIM SITUACIJAMA: PERCIPIRANI RIZIK : Završni rad
AuthorVedran Komlenović
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Područje ponašanja potrošača obuhvaća mnoge teme, a između ostalog istražuje procese koji uključuju odabir, kupnju, korištenje ili pak prestanak korištenja proizvoda, ideja ili iskustava kako bi potrošači zadovoljili svoje potrebe i želje. Fokusirajući se na odluke u kupnji moguće je opisati nekoliko bitnih čimbenika među kojima su od posebne važnosti situacijski, društveni, osobni čimbenici i psihološki procesi kupaca. Kod osobnih čimbenika dolazi se do pojma percepcije kojom se odabiru,... More organiziraju i interpretiraju podražaji. Kada se percepcija poveže sa nesigurnošću koja je koherentna s budućim ishodom ili događajem, odnosno rizikom, dolazi se do pojma percipiranog rizika. Percipirani rizik se odnosi na nesigurnost koja se pojavljuje u procesu kupnje, a može se raščlaniti na više vrsta. Klasična dioba se svodi na funkcionalni rizik, fizički, financijski, društveni, psihološki i vremenski rizik. U sferi on-line kupovine percipirani rizik nailazi na još koju inačicu koja se prilagođava svom vremenu kao npr. rizik dostave i informacijska sigurnost. Rezultat postojanja toliko nesigurnosti u on-line kupovini, usprkos njenim prednostima, je kanal prodaje kojeg karakterizira nemogućnost bilo kakvog osjeta proizvoda te nemogućnost interakcije licem-u-lice. Less
Abstract (english)
Field that studies consumer behavior consists of many topics. Among others it explores processes that include choice, purchase, using or, on the other hand, not using a product, ideas or experiences, all how the consumers could fulfill their needs and wishes. Focusing on the choices in purchasing it is possible to highlight several of them that are of great importance: situational, social, personal and psychological factor. With regards to personal factors, perception plays and important... More role. When the perception is associated with the uncertainty of future outcome or event, therefore risk, the term perceived risk is established. Perceived risk refers to an uncertainty that appears in the purchasing process and it can be divided into categories. Typical categorization includes product risk, physical, social, psychological and time risk. When it comes to on-line purchasing, perceived risk includes at least two more types of risk: delivery risk and information security. The result of so many doubts in online shopping, despite its advantages, comes from the retail channel that is characterized by the impossibility to feel and touch a product and the lack of face-to-face interaction. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:685187
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-30 09:52:59
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