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master's thesis
DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE
Diplomski rad
2020. urn:nbn:hr:124:163924
Šetka, Mateo
University of Split
Faculty of economics Split

Cite this document

Šetka, M. (2020). DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:163924

Šetka, Mateo. "DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:163924

Šetka, Mateo. "DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:163924

Šetka, M. (2020). 'DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:163924

Šetka M. DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:163924

M. Šetka, "DETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:163924

Metadata
TitleDETERMINANTE USPJEŠNOSTI CROWDFUNDING KAMPANJA NA PRIMJERU HRVATSKE : Diplomski rad
AuthorMateo Šetka
MentorSandra Pepur (mentor)
MBZ: 274383
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Skupno financiranje je oblik financiranja kod kojeg grupa ljudi svojim donacijama omogućava realizaciju projekta, a za svoj doprinos dobivaju određenu korist. Pogodno je za financiranje start-upova ili mladih poduzeća, koja nemaju vlastita sredstva za financiranje većih projekata. Za uspješnu kampanju nije potrebna samo dobra ideja, već je potreban kvalitetan razrada projekta, dobro pripremljena promocija, spremnost na komunikaciju s podržavateljima te spremnost ponuditi podržavateljima nešto za uzvrat. Ovim radom je istraživan utjecaj četiri čimbenika na uspješnost crowdfunding kampanja na primjeru Hrvatske. Rezultati su pokazali da postoji razlika između uspješnih i neuspješnih kampanja s obzirom na postavljeni projektni cilj, vremensko trajanje kampanje i broj podržavatelja, ali razlika ne postoji s obzirom na prosječno ulaganje po podržavatelju. Drugim riječima, uspješne kampanje imale su manje postavljeni projektni cilj, kraće vremensko trajanje kampanje i veći broj podržavatelja.
Abstract (english)
Crowdfunding or group financing is a form of financing in which a group of people with their donations enables the realization of a project, and for their contribution, they receive a certain benefit. It is suitable for financing start-ups or young companies that do not have enough funds to finance larger projects. A successful campaign does not only require a good idea, but also requires quality project elaboration, well-prepared promotion, readiness to communicate with supporters and readiness to offer supporters something in return. This paper investigates the impact of four factors on the success of crowdfunding campaigns on the example of Croatia. The results showed that there is a difference between successful and unsuccessful campaigns in terms of project goal, campaign duration and number of supporters, but there is no difference in terms of average investment per supporter. In other words, successful campaigns had a lower amount project goal set, a shorter campaign duration, and more supporters.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:163924
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-13 11:43:43