This paper analyses the role of films, documentary films, TV series and promotional films and its impact to country promotion and people who live there. It explores ways how Croatian film is used in presenting their own identity and creating an image in the world. Croatia as a topic relatively poorly represented in international film productions. On the other hand Croatia as a geographically diverse country with rich natural, cultural and historical heritage and rich film tradition represents an extraordinary potential to become an attractive location, and theme for shooting for major international film productions. The work deals with the phenomenon of branding destinations and exploring ways and means of strengthening brand of destinations. Ultrasound analysis of the current recognition I aces in attracting tourists, the author emphasizes the opportunities afforded by the film industry annually explores the potential of the global brand identity through multimedia tourism. Considers that quality can leverage movies and series that are recorded on Croatian territory for further attract attention and film induced tourism. Give examples of the many countries that have used the film to gain popularity, and strengthened or changed the usual way. It analyses the phenomenon of external branding, or cases in which the film affect the image of an individual state or nation. Conducted research is made in area of Split on the impact of multimedia on the decision on the choice of travel destinations, tourists familiarity with film, documentaries and TV series filmed on Croatian territory.