The opportunities provided by information and communication technologies have changed people's everyday life and technological development has stimulated the development of the entire world economy, including tourism as the most prominent economic industry. The Internet has enabled tourists to access information faster and easier, modern technologies have increased the quality and diversity of tourist services and thus the expectations of tourists. The application of technologies has become necessary in achieving market competitiveness and meeting the needs of the compu-terized society for all business entities, including those of cultural tourism, ie museums. The main goal of this paper was to explain and show how museums, by using new technologies, respond to the new requests in demand, created by the mentioned social and technological changes in the global environment. Therefore, the concept of information and communication technologies was firstly analyzed, with those technologies that have found their application in the museum's business presented in more detail. The concept of their functioning is described, showing the way in which they are used in the museum and the advantages that are realized by them from the aspect of both supply and demand. As a consequence of the implementation of modern technologies, the traditional role of the museum has been reshaped. Through innovative and interactive ways of presenting and interpreting heritage, they adapt to the new requirements of visitors and provide a completely new experience and a more efficient learning process for the visitor. The paper elabo-rates on the Museum of the Sinj Alka, as one of the most prominent examples of a contemporary museum in Croatia and shows how multimedia and interactive content enrich the museum's per-manent exhibition and turn it into a tourist attraction.