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undergraduate thesis
STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D.
Završni rad
2021. urn:nbn:hr:124:313210
Barada, Nikolina
University of Split
Faculty of economics Split

Cite this document

Barada, N. (2021). STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:313210

Barada, Nikolina. "STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:313210

Barada, Nikolina. "STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:313210

Barada, N. (2021). 'STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:313210

Barada N. STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:313210

N. Barada, "STRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:313210

Metadata
TitleSTRATEŠKA ANALIZA PODUZEĆA KRAŠ D.D. : Završni rad
AuthorNikolina Barada
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Predmet istraživanja završnog rada je strateška analiza najvećeg hrvatskog konditorskog proizvođača, poduzeća Kraš d.d. U radu je provedena analiza eksterne i interne okoline te su rezultati objedinjeni u SWOT analizi. U uvodnom dijelu rada predstavljena je struktura rada. U drugom dijelu kroz teorijsku obradu uvedeni su i objašnjeni svi ključni pojmovi koji su potrebni za shvaćanje procesa strateške analize. U trećem dijelu prethodno navedena teorija prikazana je u praksi, te je analizirana... More svaka stavka okoline uključujući dva segmenta eksterne okoline(opću i poslovnu okolinu) i internu okolinu. Analiza opće okoline provedena je PEST matricom, analiza poslovne okoline provedena je Porterovim modelom pet konkurentskih snaga, dok je za analizu interne okoline korištena matrica kompetencija i analiza lanca vrijednosti. Na temelju prethodnih analiza izvučene su snage i slabosti, prilike i prijetnje koje su ubačene u SWOT analizu s kojom praktični dio rada završava. Na kraju rada nalaze se još zaključak rada, popis literature, tablica, slika i grafova te sažetak rada na hrvatskom i engleskom jeziku.. Less
Abstract (english)
The subject of this paper is strategic analysis of the largest Croatian confectionery manufacturer, Kraš d.d. Paper analyzes the external and internal environment and the results of research are combined and showed in SWOT analysis. The introductory part of the paper presents structure of the paper. In the second part, through theoretical processing, all key concepts that are necessary for understanding the process of strategic analysis are introduced and explained. In the third part, the... More above stated theory is presented in practice, and each item of the environment is analyzed, including two segments of the external environment (macro and micro environment) and the internal environment. The analysis of the macro environment was performed with the PEST matrix and the analysis of the micro environment was performed with Porter's five forces model, while competeny matrix and value chain analysis were used for analysis of the internal environment. Based on the previous analyzes, the strengths and weaknesses, opportunities and threats were extracted and inserted into the SWOT analysis with which the practical part of the paper ends. At the end of the paper there is a conclusion of the paper, a list of references, tables, pictures and graphs and a summary of the paper in both Croatian and English. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:313210
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-28 14:07:34
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